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Larry Little Receives MIC Chairman’s Award

Chair of the Motorcycle Industry Council Board, Paul Vitrano, presented industry veteran Larry Little with the Motorcycle Industry Council Chairman’s Award on Jan. 21, during the virtual AIMExpo Connect presented by Dairyland trade show.

MIC Elects 3 to Board of Directors

Motorcycle Industry Council members elected Nicole Allen of Akrapovič, Jeff Brown of EagleRider and Tim Calhoun of Quin Design Helmets to two-year terms on the MIC Board of Directors.

Motorcycle Sales Up by Double Digits Through 3rd Quarter

The MIC is reporting a new-model sales increase for the third quarter of this year. Year-to-date sales of new motorcycles and scooters through September increased 10.2% compared to the same period last year.

Outdoor Associations Partner to Expand Reach and Deliver New Benefits to Members

The mutually beneficial partnership will allow ORR to easily communicate important industry updates and information on behalf of its membership of 33 outdoor associations—and counting— to OWAA’s more than 630 outdoor media members.

MIC Gas Tank Competition Finalists Selected

It’s the powersports industry’s version of TV’s “Shark Tank,” and these are the five competitor companies chosen to present their business plans to industry leaders, media and influencers, in conjunction with the MIC’s AIMExpo trade show.

MIC: Industry Unites to Prevent 100% Tariffs

A unified push by the Motorcycle Industry Council, its member companies and their staffs and dealers has resulted in motorcycles, parts and accessories being left off the most recent round of European Union tariffs.

MIC: Off-Highway, Dual-Purpose Motorcycle Sales Soar

Off-highway motorcycle sales rocketed 50.3% in the first half of the year compared with the same period last year, while dual-purpose motorcycle sales jumped 20.9% in the same time frame.

Join the MIC Ridership Campaign

The MIC team has launched the first powersports industry campaign in decades, and they’re asking you to join in a social media takeover next Thursday and Friday, July 30 and 31.

MIC, Powersports Veteran Larry Little Retires

Larry Little is retiring after more than 40 years and a variety of important work in the powersports industry.

Motorcycle Helmets Excluded from Tariffs Until Sept. 1, 2020

The MIC’s government relations team worked with MIC members, testifying together before the USTR and the United States International Trade Commission. Letters were also sent to the agencies and to policy makers.

MIC: Free Contactless Commerce Solution

Helping dealerships meet those challenges, the MIC BankCard Program allows any dealership to set up a virtual store with contactless commerce using online invoicing and an online shopping cart, all for free.

Powersports Employees Included Among Essential Workers

Powersports employees, in manufacturing, distribution, sales, rentals and maintenance, are essential workers, according to newly revised federal guidelines released on Friday, April 17.