Cinnamon Kernes Named VP of Market Expansion for MIC

Powersports leaders named industry veteran Cinnamon Kernes as vice president of market expansion as the Motorcycle Industry Council (MIC) builds momentum to get more riders riding more. Kernes will lead and develop this new multifaceted program, “Ride With Us.” “I couldn’t be more excited to lead our industry’s market expansion effort,” said Kernes. “To share

The MIC To Sponsor Women’s Industry Meeting in Aug.

The MIC is sponsoring a Women in Powersports professional meeting during the in-person Women’s Motorcycle Festival and Conference in Arlington, Virginia, not far from the nation’s capital. The Women’s Industry Meeting & Breakfast Powered by MIC will be at the Crystal City Sports Pub on Thursday, August 19, from 9 am to noon. “Hear the latest on

MIC Dealer Roundtable: Beyond the Door Swing July 22

Part II of the Motorcycle Industry Council’s (MIC) Dealer Roundtable will feature presentations from Curtis Sloan, owner of Sloan’s Motorcycle-ATV in Tennessee, and Brent Gyuricza, owner of Maverick Motorsports in Montana, and Gart Sutton to bring perspectives from both big and small dealerships on key issues facing every dealership. Is momentum slowing? Has weekend traffic ended? With COVID restrictions dropping,

RTP Wins Funding Boost in House Approved Bill

The Motorcycle Industry Council said that the U.S. House of Representatives recently passed a $715 billion transportation bill that includes up to a 75% increase in funding for the Recreational Trails Program (RTP). The RTP funds trail development, maintenance, and educational materials nationwide. “While there is significantly more work to be done getting the bill

Powersports Tariff Dispute Cools

The long-running tariff battle between the U.S. and the European Union, which threatened to unfairly sweep powersports products and parts into the fray – and potentially, dramatically, raise costs for manufacturers, distributors, and consumers – has simmered down following recent high-level meetings in Brussels, Belgium. Both sides announced a cooperative framework to address large-civil-aircraft disputes between Boeing and

MIC Launches New Market Expansion Initiative

Ride With Us, the powersports industry’s first multifaceted market expansion program, has officially been launched by the Motorcycle Industry Council. “In late 2019 at MIC’s Communication Symposium, we shared the MIC’s vision for growing ridership – more riders, riding more,” said Paul Vitrano, chairman of the Motorcycle Industry Council Board of Directors and senior vice

Outdoor Industry, Feds Discuss Future and Funding

The Outdoor Recreation Roundtable’s annual Partners Outdoors forum recently brought together more than 150 recreation industry leaders, plus federal agency and conservation partners, to discuss building the recreation workforce through diversified talent, training for anticipated skills gaps, and enhancing career pathways. The event also included sessions on the future of recreation funding, management, and policy. The MIC’s

Alexander Smith Joins the MIC Dealer Advisory Council

Alexander Smith, of Malcolm Smith Motorsports in Southern California, is the newest member of the MIC Dealer Advisory Council. He was raised in the motorcycle industry by his father Malcolm Smith, the famed off-road racer and co-star of “On Any Sunday.” Alexander attended Sonoma State University earning bachelor’s degrees in business management and international economics. “I was fortunate to grow up riding and working

First-Quarter Motorcycle Sales Way Up

New-model motorcycle sales among leading brands increased more than 37.2% in the first quarter of 2021.

Motorcycle Industry Council Board of Directors Re-elects Officers

The Motorcycle Industry Council Board of Directors elected Paul Vitrano to continue serving as the association chair.

MIC: Huge Boost for Recreational Trails Introduced in Congress

Work and improvements on the nation’s trails would certainly be welcome as off-highway powersports has grown, along with other types of outdoor recreation, during the pandemic.

Rick Alcon to Chair MIC Dealer Advisory Council

The Motorcycle Industry Council announced Rick Alcon, of Team R&S Powersports Group in New Mexico, as chairman of the Dealer Advisory Council.