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Webinars

On-Demand Webinars
SMS Marketing 101 for Powersports Dealerships
Sponsored by Podium
Date: October 13, 2021

Text is the only marketing channel with a 98% open rate. With that knowledge, how do you build an effective SMS marketing campaign? Covering everything from simple tips and tricks to compliance to building a world-class opt-in flow, this webinar will get you up to speed.

Includes insights on:
• How to market like a human with personalized messages
• How to increase responses and promotional engagement
• How to provide value to your opt-in list

Electrification and 5G in Powersports: Don't Get Left Behind
Sponsored by Blackpurl
Date: June 30, 2021

Powersports dealers will be selling electric products in the not-too-distant future. The writing is on the wall, since electric vehicles are already disrupting the auto industry. As battery prices fall, we will definitely see electric jet skis, snowmobiles, outboard boat motors and motorcycles. Harley Davidson's Livewire can give you a glimpse into the future.

Likewise, 5G technology and the "Internet of things" will also revolutionize our industry, causing dramatic shifts for dealerships. While both of these disruptors are at an early stage, all of us need to examine how they will impact our businesses and prepare for the structural changes they will bring to the industry.

Attend this free webinar to participate in a live online discussion with Marc Storey, an accomplished dealer and 40 year powersports veteran. Marc will talk about the future of technology for motorcycle and powersports dealers, and he'll answer your questions about electrification and 5G.

6 Local SEO Myths that Need Busting for Powersports Dealerships
Sponsored by Podium
Date: April 22, 2021

In an era of smartphones and on-demand everything, local businesses are collectively coming to a rather daunting understanding—online reviews could make or break a business.

The way customers seek out and do business has shifted dramatically over the past few years, and with it, their expectations. Recent studies have shown that customers expect more convenience and technological access than ever before. And they’re more willing to leave a business if their expectations aren’t met.

If you want to stay competitive and win customers before they even walk into your auto shop, you’ll need to revamp your customer journey from the perspective of a modern consumer.

Join Hayley Sonntag and Isaac Hernandez of Podium to learn about 6 local SEO myths that need busting and find out how you can improve your online reputation accordingly. Plus, get access to:
• New consumer trends
• A guide to improving your GMB listing
• And a step-by-step on gathering more high-quality reviews

6 Local SEO Myths that Need Busting for Powersports Dealerships
Sponsored by Podium
Date: April 22, 2021

In an era of smartphones and on-demand everything, local businesses are collectively coming to a rather daunting understanding—online reviews could make or break a business.

The way customers seek out and do business has shifted dramatically over the past few years, and with it, their expectations. Recent studies have shown that customers expect more convenience and technological access than ever before. And they’re more willing to leave a business if their expectations aren’t met.

If you want to stay competitive and win customers before they even walk into your auto shop, you’ll need to revamp your customer journey from the perspective of a modern consumer.

Join Hayley Sonntag and Isaac Hernandez of Podium to learn about 6 local SEO myths that need busting and find out how you can improve your online reputation accordingly.

Click here to register!

In-Store Dealer Operations: The Unlikely Key to Your Digital Success
Sponsored by Blackpurl
Date: October 21, 2020

In 2020, while overall consumer demand in powersports has been surprisingly high, the sudden shift from direct storefront operations to more distanced and digital ones caught many dealerships flatfooted. This sharp change in course has thrown many dealers into disarray, allowing inefficiencies to drain cash and resources from what should be almost record-setting sales.

In the coming year, dealers must align their longstanding business practices with these new innovations to keep margins high, deliver excellent customer satisfaction and be ready for another round of unexpected challenges.

During this panel discussion featuring a powersports dealer, a dealership strategy consultant, and a technology expert, you'll learn how your dealership can:

  • Unify customer experience and product fulfillment across all sales channels
  • Decide which numbers you need to pay attention to in order to optimize your operations
  • Forecast and budget where it matters most - growth and profit
How to Double the Leads from Your Current Website with Texting
Sponsored by Kenect
Date: September 30, 2020

When you have potential customers who are showing strong buying signals, you can’t afford to wait. You need to engage them as soon as possible. Attend this free webinar to learn the specific ways you can double (or more) the number of leads you’re getting from your website. And perhaps more importantly, you’ll learn how you can follow-up with more of those leads more quickly.

Specifically you’ll learn:
- How other dealers are doubling leads from their website with texting and other tools
- Why following up with a lead in 30 seconds or less is vital
- The tools your team is missing to increase service capacity and sell more

4 Ways to Attract and Service Customers – 100% Digitally
Sponsored by Podium
Date: September 17, 2020

So much has changed in the world during the past few months. Many dealers and shops have been making the decision whether or not to close their doors temporarily and when to reopen.

Join this brief webinar to learn how your dealership can manage its customer journeys digitally —- from initial search to final sale. You'll learn about:
• Optimizing to increase online lead flow
• Communicating with customers in their preferred channels
• Nurturing leads through messaging
• Collecting payments via text

How Motorcycle & Powersports Dealers Can Achieve Success During a Pandemic
Sponsored by McGraw Powersports
Date: August 13, 2020

As we head into the last quarter of 2020, this tumultuous year has made it necessary to adapt to a constantly changing business environment. With COVID-19 consuming normal business operations this year, the powersports industry has come out on top, due to the natural social distancing nature of the sport. During this webinar, industry experts will explore the State of the Union amidst the pandemic, covering topics such as 2020 industry trends, pandemic-mandated changes to dealerships, creating safety measures in your shop, how to increase per unit sale totals, improving F&I transactions, and more!

How to Win Customers and Influence Word-of-Mouth
Sponsored by Podium
Date: April 08, 2020

We love to talk about the things we love. Whether it’s our favorite sports team or the new burger place we tried last night, we can’t seem to help ourselves when things delight us. And it’s totally natural. Almost effortless. It doesn’t feel at all like an advertisement to us or the person we’re sharing it with.

Anyone with a local business knows instinctively that they live and die by word-of-mouth. A recent study found that a staggering 90 percent of purchases are influenced by word-of-mouth.

But how can you get people to talk spontaneously about your powersports dealership like this? The answer is surprisingly simple, yet profound - be remarkable.

Come join this webinar and learn:

  • How to give your customers a remarkable experience
  • How to kickstart a word-of-mouth engine for your dealership
  • Simple steps and takeaways to take “give [your customers] somethin’ to talk about”
How to Capture Sales in the Pre-Owned Motorcycle & Powersports Market
Sponsored by McGraw Powersports
Date: September 10, 2019

Many pre-owned customers want the same guarantee that buying new usually brings with it. We’ll show you how to build a marketing program to target these customers. And finally, you'll hear a live Q&A with our panel where you can contribute your own questions about the pre-owned segment.

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