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Upcoming webinars
How to Double the Leads from Your Current Website with Texting
Sponsored by Kenect
Date: September 30, 2020

When you have potential customers who are showing strong buying signals, you can’t afford to wait. You need to engage them as soon as possible. Attend this free webinar to learn the specific ways you can double (or more) the number of leads you’re getting from your website. And perhaps more importantly, you’ll learn how you can follow-up with more of those leads more quickly.

Specifically you’ll learn:
- How other dealers are doubling leads from their website with texting and other tools
- Why following up with a lead in 30 seconds or less is vital
- The tools your team is missing to increase service capacity and sell more

On-Demand Webinars
4 Ways to Attract and Service Customers – 100% Digitally
Sponsored by Podium
Date: September 17, 2020

So much has changed in the world during the past few months. Many dealers and shops have been making the decision whether or not to close their doors temporarily and when to reopen.

Join this brief webinar to learn how your dealership can manage its customer journeys digitally —- from initial search to final sale. You'll learn about:
• Optimizing to increase online lead flow
• Communicating with customers in their preferred channels
• Nurturing leads through messaging
• Collecting payments via text

How Motorcycle & Powersports Dealers Can Achieve Success During a Pandemic
Sponsored by McGraw Powersports
Date: August 13, 2020

As we head into the last quarter of 2020, this tumultuous year has made it necessary to adapt to a constantly changing business environment. With COVID-19 consuming normal business operations this year, the powersports industry has come out on top, due to the natural social distancing nature of the sport. During this webinar, industry experts will explore the State of the Union amidst the pandemic, covering topics such as 2020 industry trends, pandemic-mandated changes to dealerships, creating safety measures in your shop, how to increase per unit sale totals, improving F&I transactions, and more!

How to Win Customers and Influence Word-of-Mouth
Sponsored by Podium
Date: April 08, 2020

We love to talk about the things we love. Whether it’s our favorite sports team or the new burger place we tried last night, we can’t seem to help ourselves when things delight us. And it’s totally natural. Almost effortless. It doesn’t feel at all like an advertisement to us or the person we’re sharing it with.

Anyone with a local business knows instinctively that they live and die by word-of-mouth. A recent study found that a staggering 90 percent of purchases are influenced by word-of-mouth.

But how can you get people to talk spontaneously about your powersports dealership like this? The answer is surprisingly simple, yet profound - be remarkable.

Come join this webinar and learn:

  • How to give your customers a remarkable experience
  • How to kickstart a word-of-mouth engine for your dealership
  • Simple steps and takeaways to take “give [your customers] somethin’ to talk about”
How to Capture Sales in the Pre-Owned Motorcycle & Powersports Market
Sponsored by McGraw Powersports
Date: September 10, 2019

Many pre-owned customers want the same guarantee that buying new usually brings with it. We’ll show you how to build a marketing program to target these customers. And finally, you'll hear a live Q&A with our panel where you can contribute your own questions about the pre-owned segment.

How to Attract and Convert More New Customers in 2019 with Text Messaging
Sponsored by Kenect
Date: April 17, 2019

Did you know that 89% of your customers and prospects would rather communicate with you via text message instead of a phone call? The way we communicate with our customers is changing every day, and many of the industries we do business with each day have been using text messaging for years.

Attend this free webinar for members of the powersports industry to learn about how business texting can impact a powersports dealership.

How to Drive and Optimize Your Dealership’s Reputation with Online Reviews
Sponsored by Podium
Date: October 03, 2018

Powersports can be a competitive business. The easiest way to set yourself apart is by building and optimizing your presence on the sites that matter most to your business like Google and Facebook or industry-specific sites like Consumer Affairs or DealerRater. In this webinar, we will provide you with the tips and tricks you need to improve your online reputation to help consumers find and choose you when they are ready to buy.

How Dealers are Getting 20% Growth in a Tough Market: A Q&A with Experts
Sponsored by OptionSoft Technologies
Date: September 13, 2018

The right process coupled with the right technology is helping motorcycle and powersports dealers increase unit sales by 20% or more, add gross profits, and cut transaction times in half. Attend this free webinar to ask your biggest questions about F&I processes and the tech tools that drive profitability!

Increase Sales, Add Gross Profit, and Sell More Finance & Insurance Products
Sponsored by OptionSoft Technologies
Date: March 13, 2018

Don't leave money on the table! Attend this free webinar to learn a new process for F&I. You'll learn how the right process, coupled with the right set of tools, can more than double your per vehicle retail (PVR) while cutting transaction times in half!

Increase Your Revenue by Understanding Today's Motorcycle Helmet Technology
Sponsored by Sponsored by Sena
Date: February 20, 2018

In just a few short years, in-helmet technology has become an integral part of the motorcycling industry. What used to be an optional aftermarket purchase is now such a vital part of consumers' rides that helmet manufacturers are building helmets with Bluetooth headset integrations in mind. To capitalize on this trend, you need to learn about this evolution.

Less Naughty, More Nice: How Powersports Dealers Can Fight Online Fraud
Sponsored by Kount
Date: November 19, 2017

eCommerce sales this holiday season are expected to increase 15.8% from last year. Powersports retailers are gearing up for the holidays and detecting good orders from bad. Now is the time to dial-in your fraud management strategy and prepare to sell more than you have the entire first part of the year. Attend this webinar to hear from fraud experts how to properly identify naughty and nice customers with ease.

Video Series

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