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Premium Guard CEO Anan Bishara on Best-in-Class Solutions

Bishara discusses how Premium Guard is using the acquisition of First Brands’ assets to expand its portfolio, revitalize iconic brands and deliver greater value through a broader, multi-category offering.

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Loyalty Programs

How dealerships use customer data to reach the right rider at the right time.

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The 3 Keys to Winning Inventory Management | MotoMinute

Jacob Berry shares motorcycle dealership inventory management tips to boost gross profit and cut markdowns.

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Invoicing Errors

Invoice errors cost dealership parts departments time and money. See how digital receiving tools can fix them.

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Inside GBrakes: Tim Bennett on Motorcycle Brake Technology, Dealer Programs and Rider Safety

GBrakes General Manager Tim Bennett breaks down cryo-treated rotors, NRS brake pads and dealer programs for powersports retailers.

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Review: Balise Enduro Expeditions – Western Frontier

If you’re looking to escape the confines of city-life, this ride is the adventure of a lifetime.

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Gates’ Americas President Tom Pitstick on Being Driven by Possibility

Pitstick says a “Driven by Possibility” motto influences not only his leadership approach and strategic direction with the aftermarket, but also how his teams are driven to support customers from the shop level all the way up to its big distribution partners.

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Championing Women in Adventure Riding: Brianna Parise

Parise’s story has proven inspiring for women across the world.

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FORVIA HELLA President and Managing Director Mike DeWitt on ‘Zero Failures’ Benchmark

DeWitt discusses FORVIA HELLA’s commitment to innovation, quality and continuous improvement.

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D-A Lubricant Company EVP John Noal on Synthetic Base Oil Supply Constraints

Noal discusses synthetic shortages, rising costs and how supply chain issues are impacting service and inventory decisions.

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Review: Aprilia Tuareg Rally 660

This bike cuts through the harshest landscapes like they’re nothing.

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MEMA Aftermarket Suppliers’ President Emily Poladian on Driving Value

Poladian underscores the growing momentum behind Right to Repair, the need for a data-driven approach to navigate industry complexity, and a shift toward value-driven growth as suppliers prepare for the evolving aftermarket through 2035.

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