Sonic Powersports, a division of Sonic Automotive, is the fastest-growing powersports company in the U.S. Comprising 15 dealerships, including several Harley-Davidson stores, Sonic Powersports provides a curated collection of powersports vehicles and brands. Challenge The Sturgis Motorcycle Rally, the world’s largest of its kind, takes place every August in Sturgis and the Black Hills, South Dakota.
Fay Myers Motorcycle World is one of the largest powersports dealerships in the US. They’ve been serving the Colorado market since 1948, offering vehicles from 17 major brands. Their showroom features a selection of cruisers, sport bikes, and off-road models, including ATVs and enduro bikes. Complementing their vehicle sales, Fay Myers also operates a full-service motorcycle
At the heart of this sporty lifestyle is a community built on shared passion, mutual respect and a love for pushing limits.
In just a few weeks, thousands of industry pros take over Anaheim for AIMExpo 2026.
A powersports dealer who fails to follow up risks losing both the sale and the customer’s long-term loyalty.
Dayco’s full line includes four different belt types and approximately 200 part numbers based on engine size, horsepower range, modification level and riding style.
For Corteco, racing isn’t just a proving ground — it’s a development platform.
Strengthen your network, sharpen your business and experience the energy of an industry coming together.
When selecting an apparel partner, the safety of riders should be the primary consideration.
Coinciding with the exhilarating opening round of the 2026 Supercross season, AIMExpo at Anaheim promises to be an unforgettable experience.
We didn’t win. But what we gained was invaluable: real-world testing of our prototype Moto Line fork seals.
When Corteco decided to enter the two-wheel market with our new line of high-quality fork seals, we knew that first impressions would be crucial. While we are not new to sealing technology—our parent company, Freudenberg, has been a leader in sealing innovation for over 170 years—we are new to the tight-knit, relationship-driven world of two-wheel
