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A Return to Normalcy

As the dust settles from the frenzy of pandemic foot traffic in dealership showrooms, the question that has been looming over everyone in the industry is: What comes next? Are sales going to drop to pre-pandemic levels? Will we retain the new riders that came in the last few years? Is there a way to

Segway Powersports, Fugleman
Marketing UTV Accessories During the Holidays

Some accessories are universal must-haves, and some have special potential during the cold season.

HISUN, UTV accessories, snow plow
How to Market Youth Powersports Vehicles

Getting the next generation of riders started. For families with a history of riding powersports, it may not seem like a big deal to introduce their children to youth vehicles when the time is right. But from an outside perspective, it might be hard to visualize a world where children and the powersports industry coincide

HISUN, youth powersports vehicles, UTVs, SxS
Segway Villain Now Available for Retail in the U.S. Market

The highly anticipated side-by-side comes to the U.S. for the first time. As the flagship Segway Powersports offering, the highly anticipated Villain sport model will now be available for retail in the U.S. market for the very first time. The Villain sport side-by-side will be available in two width options of 72 inches and 64

How Apps Are Enhancing the Powersports Experience

“There’s an app for that.” You’ve probably heard this phrase before, because it’s true. Consumers are always looking for a way to make their lives easier and will recommend their favorite apps to their friends to address certain life problems. No matter what industry you’re in, there’s always a problem to be solved, and usually

apps, Segway
New Hires Spur Growth for HISUN

HISUN invests in its people, bringing over 200 years of powersports expertise.

HISUN
Outdoor Fun Means Growth for HISUN

The company’s sights are set on expanding domestic operations and manufacturing.

HISUN
Open Letter to the Industry From Some of the Legends Who Helped Build It

Motorcycling has been good to us. We are fortunate to have built our careers in the best industry in the world. Collectively, we have more than 400 years in the industry. We’ve seen great innovation in new models bringing about tremendous performance enhancements and safety and convenience features. We’ve witnessed talented riders rise up through

ATV/UTV Market Segments: Why They Matter

No matter what your source, no matter what industry profile you read, it’s no secret that the ATV/UTV market is hot. As with other industries during this unprecedented time, supply chain shortages have hampered production to a certain point, but most OEMs have done an exceptional job of making adjustments to work through it. As

Meet the Team: Q&A With New Hisun Hires

Hisun has been on an upward trajectory lately as the company retools for the future. To that end, the company recently brought on some industry veterans to fill key positions as it gears up for growth. We asked the team members what brought them to Hisun and what they liked most about their new environment. 

Off-Road Profitability: Selling the Right Vehicles Leads to High Margins

There are several factors to consider before adding an OEM to your dealership. Will the company have inventory, with a model mix that’s in demand? Are the vehicles competitively priced?

Adapting to the Unknown Builds OEM Success

More people than ever before are flocking to HISUN dealers throughout the country and they certainly like what they see.