News
MIC Gas Tank Competition Finalists Selected
It's the powersports industry's version of TV's "Shark Tank," and these are the five competitor companies chosen to present their...
It's the powersports industry's version of TV's "Shark Tank," and these are the five competitor companies chosen to present their...
A unified push by the Motorcycle Industry Council, its member companies and their staffs and dealers has resulted in motorcycles,...
Off-highway motorcycle sales rocketed 50.3% in the first half of the year compared with the same period last year, while...
Larry Little is retiring after more than 40 years and a variety of important work in the powersports industry.
The Motorcycle Industry Council released a statement regarding the COVID-19 situation and how it is influencing the industry.
Kevin Lackey of Freedom Powersports, and Curtis Sloan of Sloan’s Motorcycle & ATV, have joined the MIC’s Dealer Advisory Council,...
“More Riders, Riding More – The Ridership Session” outlined action plans for the developing industry-wide initiative. For dealers, one of...
Motorcycle Industry Council members elected two new directors for the organization’s board and re-elected secretary/treasurer Jim Woodruff for another two-year...
The Motorcycle Industry Council invites powersports entrepreneurs to apply for a chance to have one-on-one mentoring from an industry veteran,...
Erik Pritchard has assumed the role of chief executive officer and president of the Motorcycle Industry Council, Specialty Vehicle Institute...
Proposed tariffs of up to 100% on motorcycles, parts and accessories, coming in from European Union countries, have been staved...
Just in time for the big show in Columbus, John Simanovich, who has lived and breathed powersports from a young...
The Motorcycle Industry Council is launching a broad, long-term initiative to bring more people into the world of motorcycling, the...
The MIC board voted last week to re-elect Paul Vitrano of Indian Motorcycle and Polaris Industries as chair, Chuck Boderman...
We know that more motorcycle owners these days are women, and now we know increasing percentages of all owners are...
Motorcycle households rose from 6.94 percent in 2014 to a record 8.02 percent in 2018, an increase of more than...
