MIC Board of Directors Seat Opens as Sarah Schilke Rolls to BMW

Industry veteran Sarah Schilke has announced she has accepted the position of National Marketing Manager with BMW Motorrad USA, a move that opens up her previously held seat on the MIC Board of Directors. Schilke was serving her third term on the MIC board.

DataOne Partners with Consumer Research Solutions to Provide Model-Specific Powersports Data

DataOne Software, a division of Dominion Dealer Solutions and a leading provider of automotive data and software solutions, is joining the partnership of the Motorcycle Industry Council and Consumer Research Solutions to provide VIN decoding and vehicle identification for the Model Attribute Matrix- a new MIC/CRS tool for the powersports industry.

How To Optimize Your Online Inventory

Hello MPN readers! It’s been a year since I’ve had the pleasure of writing for you, and I’ve got to say, I’ve missed you! About a year ago, I made the very difficult decision to leave my role as MPN editor to explore the opportunity to serve as the director of marketing at a Web

UTV and ATV Brands By The Numbers

Face it, given the economic downturn of recent years, selling ATVs and UTVs has been a hard way to make an easy living. However, being objective and rational, it looks like the market is making a comeback.