With over 15 years’ working with premium lifestyle brands, Ali brings extensive experience, knowledge and leadership to Cardo’s LATAM expansion and to Cardo’s new business initiatives in North America.
Wine will remain in his current role at Polaris through the end of the year as the board executes its succession plans.
“We are structuring our executive team to maximize our growth potential and lead our company for many years to come,’’ stated Mike Schwab, president and CEO.
The transaction will allow the integration of such a strategic component as brake pads in Brembo’s current product range, with particular attention to the environment, and further strengthening Brembo’s leadership in the motorbike sector.
BRP announced a new app – BRP GO! – designed to enhance how riders interact with the snowmobile community as they ride, within selected U.S. and Canadian locations.
Robert Heilbron, lead administrator, Honda Rider Education, is the newest member of the MSF Board of Trustees.
With this acquisition, Comoto further expands its digital platform and strengthens its commitment to serving the riding community.
Suzuki Motor of America, Inc. has concluded its partnership with Joe Gibbs Racing. The combined efforts of Suzuki and JGRMX were able to deliver solid results and raise the level of performance of each of the team’s riders.
Vance & Hines will redeploy its racing development team towards creating high performance products for a variety of vehicles, brands and race series in both two and four-wheel segments.
The initiative kicks off on Veterans Day and culminates with an exclusive performance by Zac Brown Band, available to stream, on Dec. 27, with all donations going to Camp Southern Ground’s veteran programs.
Harley-Davidson is refocusing on building within the brand and celebrating the heritage of grassroots flat track racing by offering support to its entire dealer network through the development of contingency programs.
Automatic Distributors welcomes Paul Davis to their growing team as the director of sales and marketing.
Utilizing the industry-leading RZR Pro XP platform, the proven RZR Factory Racing team is well-armed to battle the unrelenting terrain of Dakar and demonstrate their racing prowess in Polaris’ first trip to the Dakar Rally.
The 10-month series spotlights three riders, sharing their current bike, favorite riding memory, trips they’d like to take and more, with new stories to be added monthly.
Twisted Road is joining with Texas Motor Sports to provide motorcycle rentals. By utilizing their pre-owned inventory fleet as rental motorcycles, Texas Motor Sports is making it easier than ever to get on two wheels.
DragonFire Racing and QuadBoss announced a broad, multi-level partnership with Monsters of the South, one of the country's largest UTV event promoters and the nation's top UTV customizer.
