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Jett Lawrence Lands Another 250SX West Win

Chase Sexton finished fifth after a dramatic night of racing in premier class.

Jett Lawrence
BMW Motorrad Achieves Best Sales Result in Company’s History

Entering the anniversary year with 202,895 motorcycles and scooters sold.

BMW Motorrad
2023 Red Rider Rewards Program Increases Already Competitive Talon SxS Contingency Offerings

The side-by-side offering is well over double last year’s.

Parts Unlimited/Drag Specialties Welcome New Central Region Dual Sales Rep

Trey Crouch will cover Iowa and South Dakota.

Trey Crouch
Pirelli Announces Multi-Year Partnership with Liqui Moly Beta Racing

The seven-rider team will compete aboard Pirelli-equipped Betas and rely on the performance of the SCORPION XC range.

Pirelli, Liqui Moly Beta racing team
Moto Morini Chooses AIMExpo for U.S. Market Launch

Moto Morini will be presenting at AIMExpo’s new Product Central stage on Feb. 15.

Moto Morini
H-D1 Marketplace Now Accepting Private-Party Listings

Private parties join dealers on the go-to online marketplace for used H-D bikes.

H-D1 Marketplace
Zapp Expands International Footprint With New Design and Technology Campus in Bangkok, Thailand

The Design and Technology Campus will support the development and engineering of next-generation high-performance electric vehicles and creates a base for Asia-Pacific market growth.

Zapp campus
Can-Am Factory Racers Make History Winning Sixth Dakar Rally

Austin Jones became the youngest back-to-back Dakar champion in T3, while Eryk Goczal became the youngest Dakar winner in T4.

Dakar Rally 2023
Volcon Announces 2023 Vehicle Roadmap as Stag Pre-Production Orders Reach Over $116 Million

The company will be launching products this year and has made manufacturing developments.

Volcon Stag
SX Global Appoints Leading Global Sponsorship Agencies to Support Expansion in 2023 and Beyond

Leading global agencies bolster World Supercross (WSX) international sponsorship expansion.

World Supercross Championship logo