News Archives - Motorcycle & Powersports News

More News

Shell, Ducati Expand Technical Partnership into MXGP, U.S. Supercross

Authorized dealers offer exclusive Ducati Genuine Oil co-developed for engine protection and efficiency.

ducati-shell-27-year-partnership
AIMExpo Returns with Expanded Dealer Education, Tech

Connect with OEMs, gain tech know-how via Tech Talks and sharpen operations with MPN Dealer Excellence — all ahead of Daytona Bike Week.

aimexpo-2027-logo-1400x788
Turn 14 Distribution Adds Garrett Comer as Powersports Territory Manager

Comer will look to expand Turn 14’s Southwest dealer relationships and service, bringing off-road insight to grow the company’s aftermarket footprint in Arizona and California.

turn-14-garrett-comer
Arctic Cat Names Avi Laub U.S. Sales Director

Laub brings 28 years of powersports leadership to strengthen dealer partnerships, expand the Arctic Cat network and drive category growth.

arcitc-cat-avi-laub
Ducati Hosts Centenary World Ducati Week

World Ducati Week brought in 118,036 attendees from around the world for the Centenary event.

centenary-wdw
NPA Adds Patriotic Festivities to July Powersports Dealer Auctions Nationwide

National Powersport Auctions marks National Powersports Month with patriotic events, giveaways and July live auctions.

npa-fourth-of-july
SEMA Research Finds Trucks, SUVs Drive 43% of $52.92B Aftermarket in 2025

Younger buyers and powersports cross-owners fuel demand for truck mods, driving install bay revenue for dealers.

sema-logo-1400x788
Royal Enfield Marks World Origin Site, Displays Classic 650 125th Anniversary Edition

Five generations of Royal Enfield motorcycles showcased the brand’s continuity, with a special-edition Classic 650 on sale in Europe from August.

royal-enfield-125th-anniversary-plaque
SEMA Opens 2026 Battle of the Builders Entries, Adds Motorcycle Category

Exhibiting builders can enter custom motorcycles for separate judging, with top three honors and an overall bike champion at the 2026 SEMA Show.

sema-battle-of-the-builders-2026
Kawasaki Motors Corp. U.S.A. Appoints Eiko Kirino President

Kirino is a 30-year company veteran who led Ninja H2 planning and Japan sales.

eiko-kirino-kawasaki-usa-president
KYMCO USA Launches Freedom to Explore Sales Event

Use the limited-time, no-cost extended coverage — up to 48 months — to drive showroom traffic, close eligible-unit deals and grow service retention.

kymco-usa-freedom-to-explore-sales-event
Yamaha Supports SkillsUSA Motorcycle Service Technology Competition

Yamaha invests in technician training pipelines with educators to address labor shortages and align future hires with dealer service needs nationwide.

yamaha-skills-usa-competition