2024 PWC Updates
Find out what’s the latest with the new personal watercraft lines from Yamaha, Sea-Doo and Kawasaki.
OEM Update: Suzuki
Suzuki is the seventh largest motorcycle manufacturer in the world and has been in business over 100 years. We get an update from Chase Rastegar.
NPA Pre-Owned Market Update: March 2024
Used pricing has finally returned to normal levels post-COVID, and normal seasonality has returned.
The Future of Buying: Navigating Powersport Consumer Trends
Insights into a study on the future of powersport shopping.
Apparel Pro: Embracing the Elements With Waterproof Motorcycle Jackets
Various styles of waterproof jackets are available for every type of customer.
Racer and Dealer Sponsorship Must Be a Two-Way Street
You’re better to have no racers than the wrong racers.
Marc Wolfram on New Products and the 3-Wheeler Segment
Marc Wolfram of Big Bike Parts on new SKUs, the three-wheeler market, a new company, and the UTV space.
How to Respond to Digital Leads
Timing, presence and tools are all critical.
How to Attract, Retain and Develop Talent
This recorded AIMExpo education track features a panel of dealers discussing their hiring and retention practices.
How to Grow and Excel in Digital Retailing
This recorded AIMExpo education track discusses the world of digital retailing and why you need to be there.
NPA Pre-Owned Market Update: February 2024
Average wholesale prices continue to improve, reflecting dealer sentiment and demand for pre-owned.
Establishing the Right Pay Plan for Your Dealership’s F&I Team
In an industry where skilled F&I professionals are in high demand, an attractive, fair and equitable pay plan becomes a key tool.
