MIC: Initial Tactical Steps for Industry Ridership Initiative Showcased at Symposium
“More Riders, Riding More – The Ridership Session” outlined these action plans for the developing industry-wide initiative, presented by MIC staff and strategic consulting company Centauric at the Nov. 21 symposium in Long Beach, CA.
Erik Pritchard Named CEO, President of Powersports Trade and Safety Associations
Erik Pritchard has assumed the role of chief executive officer and president of the Motorcycle Industry Council, Specialty Vehicle Institute of America, Motorcycle Safety Foundation and Recreational Off-Highway Vehicle Association of America, as part of the leadership succession plan announced by the respective boards in July 2019.
Mimi and Moto Wins MIC’s 2019 Gas Tank Competition
Nancy Gerloff and Mark Augustyn, creators of Mimi and Moto, cartoon monkeys that help introduce children to the joys of the motorcycle lifestyle through books and other products, won the 2019 Motorcycle Industry Council Gas Tank Competition.
Tariffs on European Union Powersports Products 100% Avoided
Proposed tariffs of up to 100% on motorcycles, parts and accessories, coming in from European Union countries, have been staved off – after the Motorcycle Industry Council and member manufacturers testified before, and submitted written comments to, the Office of the United States Trade Representative.
MIC: Industry-Wide Initiative to Get More Riders, Riding More
The Motorcycle Industry Council presented the strategic framework for the long-term, industry-wide effort designed to boost ridership, get more riders, riding more, last week at the opening session for AIMExpo presented by Nationwide.
AIMExpo: MIC Looks to Increase Ridership
The Motorcycle Industry Council’s intensive work to create a long-term initiative to bring more people into the world of motorcycling was shared with all stakeholders in the industry during the AIMExpo General Session on Thursday, Sept. 26, at 4 p.m.
MIC Gas Tank Winner Announced at AIMExpo
Five finalists from the second annual Gas Tank Competition organized by the Motorcycle Industry Council traveled to Columbus, OH, to present their business plans to industry leaders, media and influencers at AIMExpo presented by Nationwide.
Motorcycling, ATV Riding, Side-by-Side Driving Among Nation’s Largest Outdoor Recreation Activities
The MIC reported that motorcycling, ATV riding and side-by-side driving are among the country’s five largest traditional or conventional outdoor recreation activities.
AIMExpo: ‘Increasing Ridership — A Commitment to Building Our Future’
The Motorcycle Industry Council’s intensive work to create a long-term initiative to bring more people into the world of motorcycling will be shared with all stakeholders in the industry during the AIMExpo General Session on Thursday, Sept. 26, at 4 p.m.
MIC Events Adds New Account Manager
Just in time for the big show in Columbus, John Simanovich, who has lived and breathed powersports from a young age, is joining MIC Events as an account manager with the sales team.
Honda to Attend 2019 AIMExpo Presented by Nationwide
Honda’s activities kick off two days before show doors open, with an extended media event that will include a group ride and visits to the AMA Motorcycle Hall of Fame Museum in Pickerington and the Honda Heritage Center in Marysville.
MIC Launches Long-Term Initiative to Attract New Riders
The Motorcycle Industry Council is launching a broad, long-term initiative to bring more people into the world of motorcycling, the MIC board of directors announced.
