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Being a Long-Tail Resource for Powersports Enthusiasts

Closing deals and providing service are a dealer’s bread and butter, but your dealership has far more to offer.

dealership employees
Royal Enfield’s BTR Flat Track Program Kicks Off 2024 at Daytona Short Track

The BTR season opener brought thrilling competition over two days of racing.

Build. Train. Race., BTR, Daytona Short Track, 2024
Dave McMahon Named Interim Executive Director of the NPDA    

The newest member of the team has been moved into the top spot.

Dave McMahon
MIC, MSF, SVIA, ROHVA Appoint Interim Leadership

Scott Schloegel has been named acting president and CEO.

MIC, MSF, SVIA, ROHVA logos
Sumitomo Rubber North America Hires New Dunlop Motorcycle Tires Regional Sales Manager

Jeff Botsford began his career in the motorcycle industry in 1991.

Jeff Botsford
Drag Specialties March 2024 Product Releases

Featuring a front axle kit, 3/4 seat, foot-and shifter pegs, front brake caliper kits and a pub table.

calipers, seat, table,
Wilwood Engineering Promotes Hagy to UTV Market Specialist

Hagy will be tasked with expanding the UTV product lineup for Wilwood.

Hagy
Tickets Available for World Ducati Week 2024

The countdown begins for the 12th edition of the event, taking place from July 26-28, 2024.

World Ducati Week 2024
Segway Powersports Teams Up With Dave Warren Powersports for UT10 Giveaway Promotion

One lucky winner will walk away with a Segway UT10 UTV during the Dirt Track World Championship.

UT10 Giveaway
AIMExpo Education: Disruptive Thinking Videos Now Available Online

Didn’t make it to AIMExpo? Missed an education session? Now you can view them online!

Disruptive Thinking Education Session videos
Rides4Fun Brings Curated Motorcycle Ride Series

A two-event series has launched for the 2024 season.

adventure motorcycle, rider
Yamaha Outdoor Access Initiative Grants Exceed $1 Million in 2023

Yamaha continues empowering communities and enriching outdoor recreation.

Yamaha Outdoor Access Initiative
RumbleOn Shares Vision 2026 Strategic Plan

There are three pillars to Vision 2026, which aims to deliver annual revenue over $1.7 billion.

Rumble On, Mike Kennedy
The 2024 KTM RC 8C

Bringing limited-edition racing back to the track.

2024 KTM RC8C
RumbleOn Rebrands Proprietary Cash Offer Program

The program will be called RideNow Cash Offer.

RideNow Powersports, RideNow Cash Offer, logo
NPDA Completes 1st Board Member Election   

Six incumbents were reelected, and a new member joins the board

National Powersports Dealers Association, NPDA logo