fbpx
RiDE Rolls on to New York City After Big Western Region Attendance

RiDE, the new hands-on dirt bike and ATV experience, had a successful western run January through March, drawing more than 7,000 registered guests and 3,600 kids, including nearly 1,400 who had the opportunity to ride small dirt bikes and ATVs.

MIC Reorganizes Leadership, Prioritizes Ridership Growth During April Meeting

The Motorcycle Industry Council Board of Directors met in April and re-elected Paul Vitrano as board chair, Chuck Boderman as vice chair and Jim Woodruff as secretary/treasurer. The board also committed to doubling down on efforts to attract new riders during its two-day strategic planning meeting in May.

UTV Market Trending Up?

In 2008, the number of UTVs sold in the U.S. was around 270,000 units before the financial crisis took hold. In 2016, that number had grown to just under 411,000!

Sales Talk: Focusing on Female Ridership

Twelve and a half percent of motorcycle owners are female. With women riding down the road in record numbers, we are the fastest growing segment of the motorcycle marketplace, and we’re seeing the push to pull in female customers in all areas of the industry.

Michael Peyton Re-elected to MIC Board of Directors

The first ballot was unsuccessful in electing two aftermarket/allied trades Directors by the required majority vote. Therefore, a second ballot will be held this month with the following slate of highly-qualified candidates.

MIC Communications Symposium Speakers to Share Ideas, New Approaches to Attract Broader Market 

Shaking things up, doing things differently in a fast-changing market will be front and center at the 19th annual Motorcycle Industry Council Communications Symposium on Nov. 15, in Carson, Calif.

MIC Gives Update on U.S. Trade Representative Proposed Tariff on Certain European Motorcycles

The Motorcycle Industry Council (MIC) is calling for members to reach out to their Representatives or Senators to block the proposed U.S. Trade Representative (USTR) tariff on motorcycles with an engine size of 50cc to 500cc imported from the European Union.

NPA Excited To ‘Do Business’ At AIMExpo

NPA Taking Care of Business at AIMExpo The American International Motorcycle Expo (AIMExpo), modeled after the world’s leading trade shows including Italy’s long running EICMA show, is set to attract nearly 20,000 domestic and international dealers, industry personnel and enthusiasts to the annual event in October. With this year’s focus on strengthening dealer attendance and

MIC Hosts Member Company Representatives on Capitol Hill

The Motorcycle Industry Council hosted its annual Capitol Hill Fly-In late last month. The event is designed to connect MIC member company representatives with their Members of Congress to discuss issues affecting the powersports industry. MIC also took advantage of the opportunity to recognize key Members of Congress with MIC Chairman’s Awards.

We Got To Fight…

We received an invite from Tim Buche, Motorcycle Industry Council’s president, to join them in D.C. for the third annual MIC Capitol Hill Fly-In late last month.

MIC’s BankCard Program Partners with DX1 for EMV Chip Card Integration on POS

More and more consumers are using credit cards these days as their preferred method of payment. In fact, according to Matt Tanzy, managing director of the Motorcycle Industry Council’s (MIC) BankCard Program, as much as 25 percent of a dealer’s business is facilitated with a credit card. But what many dealers don’t know is how

ATV/UTV Market Overview

Opportunity is Knocking [dropcap]T[/dropcap]he final 2015 sales numbers have just been tabulated by the Motorcycle Industry Council (MIC) and the result is… drum roll please… FLAT. Okay, no real surprise to the dealers in the trenches. At just under 730,000 units the grand total of motorcycle and ATV sales combined was actually up 2.2% over