MIC Bankcard Kickstarts Funding for Market Expansion and Expands Benefits for Members

The MIC’s market expansion initiative is an integrated program aimed at inspiring and supporting new and returning riders.

Tariff Exclusion Requests Open Until Dec. 1

Companies have a chance to submit requests to the U.S. Trade Representative concerning tariff exclusions on certain powersports products.

USTR, tariff exclusions
MIC & Progressive IMS Outdoors Heads to Atlanta this Weekend

MIC’s Ride With Us market expansion program is boosting excitement for Progressive IMS Outdoors.

Registration is Open for the Third MIC Dealer Roundtable on October 21

For dealers and general managers, the roundtable taking place on 10 a.m. PT will feature a deep-dive into current and relevant topics that will provide solutions on improving your staffing, inventory and bottom-line. Aftermarket and vehicle manufacturers and distributors can discover valuable insights on improving the customer experience, maximizing existing resources, and growing your business. The

MIC Announces its ‘Ride With Us’ Intro Program

Anyone who has ever wanted to try riding dirt bikes can get their chance at Overland Expo East in Arrington, Virginia. The Expo will be at Oak Ridge Estates on October 8-10, 2021. Tickets are available for purchase here. The Motorcycle Industry Council’s Ride With Us Moto Intro program is a free experience for Overland Expo

MIC Offers New Ride With Us Resource

To help powersports dealers best leverage social media platforms to engage with current and potential customers, the Motorcycle Industry Council provided its Ride With Us Social Content Playbook to members.  “A core principle of Ride With Us is connecting directly with riders and potential riders, and social media is a great tool to do just

Motorcycle Industry Council
David Savlowitz Returns to the MIC Symposium Sep. 23

Spring-boarding off the March 2021 MIC Symposium, David Savlowitz and Michael Ponton return to the MIC Symposium on September 23 at 10 am Pacific to provide updated data, predictive analytics, and strategic perspectives on the macroeconomy and the powersports industry. David Savlowitz is the CEO & Founder of Competitive Analytics located in Newport Beach, California,

‘Ride With Us’ Featured at Carlisle IMS Show

MIC is closing in on helping more than 500 people experience the exhilaration of their first ride.

Q4-’22 Outlook MIC Symposium Sep. 23 at 10 AM Pacific

Competitive Analytics will provide an update of new data, predictive analytics, and strategic perspectives on the macroeconomy and the powersports industry.

MIC Brings ‘Ride With Us’ Experience to Overland Expo

Moto Intro will give attendees with no motorcycling experience the opportunity to experience the thrill of their first ride on dirt bikes.

Delaney, Ralston Join Powersport Associations Leadership Teams

The Motorcycle Industry Council (MIC), Motorcycle Safety Foundation, Specialty Vehicle Institute of America, and the Recreational Off Highway Vehicle Association recently hired Lisa Delaney to lead the associations’ membership division and Eli Ralston to oversee information technology at the organizations. “As the associations continue to expand the services we provide our members, we need strong

Motorcycle Sales Still Up Double Digits Through Q2

New-model motorcycle sales among leading brands increased 15.2 percent through the second quarter of 2021, according to the Motorcycle Industry Council Retail Sales Report. The year-to-date sales figures, compared to the same period last year, jumped by double digits in the on-highway and dual-purpose categories, and scooter sales were up, too. “We’re seeing strong performance