After attending the HJC MotoGP of France in LeMans last year, HJC America president George Hong told us to keep our calendar open for the German Grand Prix in July 2019. While it was too soon to announce at the time, HJC had their eyes focused on the German round of MotoGP for several reasons. And when the race became available to sponsor, HJC jumped on it.

HJC Europe, based in Strasbourg, sits on the border of France and Germany, so it was only natural that a German GP was in the future for the self-proclaimed “No. 1 Helmet Company in the World.” Germany is home to some magnificent stretches of highway — the autobahn, with unlimited speeds — where powerhouse automakers such as Mercedes, Porsche and BMW roam freely along with many bikes. But only BMW makes both cars and bikes for the world’s seventh largest economy and fifth largest consumer market.

HJC’s global footprint stretches to every corner of the world, and it was on full display at their annual dealer meeting in Dresden. We met dealers and distributors from every continent including a new distributor from Brazil and the only distributor in New Zealand who made the 30-hour flight with one of his top dealers.

While the HJC German Grand Prix may take place in Germany, it is a focal point for their global dealer network of nearly 8,000 distributors worldwide. The race is a backdrop to celebrate the past year’s success — with U.S. distributors Sullivans and Helmet House sending their top sales representatives as a bonus for their hard work.

For more information about the HJC German Grand Prix, click here.

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