Have you ever looked all over the house for something you use all the time? Like your checkbook, for example. You look everywhere and get more annoyed as you can’t seem to find it. Then people compound the problem with questions like, “Where did you leave it?” And you have daggers in your eyes.
Finally, in the essence of getting on with your life, you go into the desk drawer, take out a new batch of checks and move on. After paying your bills, you begin cleaning things up around the old homestead. As you get out one of those dust-collecting sweeper things, and go under the couch, you feel it catch something. Lo and behold, from the dusty depths, your checkbook appears.
Now, the last few months have been crazy for many dealers. I’ve even had some client dealers literally sell out to the walls twice since the pandemic began. Sales have been record-breaking for some and at least brisk for others. It’s like the whole world decided to invest in fun. How long will this last?
I’m an expert but not a clairvoyant. I can help dealerships maximize growth and profitability but not predict markets. I can guess. But, if you’ve been in business for any length of time, you know there will be ups and there will be downs. My job is to make the most of the downs. Most dealers can do well when business is booming. Those who really prosper do business when others say there’s no business.
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