fbpx

BRP Closes Out 2023 With a Flurry of Awards From Good Design USA

The company caps off the year with a total of 12 international design awards.

BRP Inc. continues to stand out with its innovative and trend-setting designs with five Good Design USA awards, which celebrate and reward products with the most iconic contemporary designs. Announced in December, all five BRP products that were submitted for consideration were rewarded: the Advex helmet for snowmobilers, the Sea-Doo Explorer Pro personal watercraft and Manitou Cruise pontoon boat, and the Lynx Shredder and Ski-Doo MXZ X-RS winter powersports products.

“This prestigious recognition for five of our products not only reflects our commitment to elevating the riding experience but also acknowledges the exceptional teamwork behind each winning product. As we celebrate these achievements, we’re inspired to continue pushing the boundaries of innovation and shaping the future of mobility,” said Denys Lapointe, chief design officer at BRP.

Spotlight on BRP’s Award-Winning Products

Advex Helmet

The Advex helmet introduces a new paradigm for the active trail rider, providing winter enthusiasts with one of the best and most adaptive protection from both the cold and humidity. BRP has created a helmet with advanced safety features and an innovative communications system that allows trail riders to experience a synergy between their vehicle, gear and accessories while prioritizing comfort and functionality.

Sea-Doo Explorer Pro

The Sea-Doo Explorer Pro is a personal watercraft (PWC) designed specifically for people seeking adventure and discovery on the water. It is the most adventure ready, out-of-the-box PWC. The PWC’s traditional look and functionality have been updated, and the padded seat, knee pads and adjustable handlebars provide adventurers with unparalleled comfort and a pleasant ride in a variety of positions. Also, adventure seekers can enjoy multi-day rides, thanks to the Sea-Doo Explorer Pro’s massive storage capabilities, fuel-efficient load hauling power and unmatched stability.

Manitou Cruise

The Manitou Cruise redefines decades of pontoon design codes. Almost entirely made of recyclable materials, it stands out with a bold and innovative design that combines modernity, luxury and functionality. The Rotax S outboard engine, with Stealth technology, not only gives consumers greater peace of mind because of its hidden position under the boat, but it also transforms the design of the Manitou Cruise by maximizing usable space on board and reducing noise and vibration.

Lynx Shredder

Inspired by the Finnish word “sisu,” the Lynx Shredder’s rugged yet lightweight DNA pays homage to Scandinavian design. With no equivalent word in English, “sisu” is an action-oriented mindset that refers to stoic determination, hardiness, courage, willpower and resilience. With this philosophy in mind, the design team was challenged to deliver a minimalist, lighter machine while offering the precision and control required for playing in deep snow.

Ski-Doo MXZ X-RS

Already considered a benchmark by industry experts, the Ski-Doo MXZ X-RS is the ultimate evolution of a trail snowmobile, at the pinnacle of high performance that allows seasoned riders to experience adventures that are both unforgettable and responsible. Visibility has been greatly improved for safer riding thanks to the signature “two-eye” LED lights. The product is equipped with an industry-first Smart-Shox suspension that instantly analyzes the terrain and adjusts to provide ideal suspension response for maximum comfort and stability.

A dozen awards in 2023 confirms the company’s impact on the industry

For BRP’s Design & Innovation team, 2023 was another stellar year as it collected 12 awards from prestigious design competitions around the globe. In addition to the acclaim from Good Design USA, these last four products each collected a Red Dot award in the spring. The Sea-Doo Explorer Pro has truly stood out among peers, having also garnered recognition from Good Design Japan and Good Design Australia, as well as the National Marine Manufacturers Association’s Innovation Award (NMMA). Presented at Miami’s 2023 International Boat Show, the NMMA also joined Marine Power Innovation in recognizing BRP’s Rotax S outboard engine for its ground-breaking innovation. In addition, a Good Design Australia was awarded to the Quintrex Freestyler X.

“The accolades our products continue to receive year after year are a testament to the dedication and creativity of our teams, reinforcing our commitment to helping people reimagine how they access their world — enabling experiences that can be measured in emotion rather than distance,” added Lapointe.

As BRP celebrates its 20th anniversary, its success can be attributed to its ‘”yellow blood” culture, built on its core values of passion, drive, ingenuity and trust. Guided by adventure, the company continues to share unique experiences with the world while pursuing its commitment to inclusivity and fighting against intimidation.

You May Also Like

Industry Veterans Marilyn Stemp and Steve Piehl Appointed to Sturgis Motorcycle Museum and Hall of Fame’s Board

Stemp and Piehl will begin serving on the board immediately.

Marilyn Stemp and Steve Piehl

The Sturgis Motorcycle Museum and Hall of Fame recently named Marilyn Stemp and Steve Piehl to its board of directors.

Stemp is a pioneering figure in the motorcycle industry, founding IronWorks Magazine with her late husband, Dennis, and becoming the first female editor of a nationally circulated, mainstream motorcycle magazine. She also revived their trade magazine, Iron Trader News; edits the monthly Kiwi Indian News; contributes to several powersports media outlets; and is the founding editor of Sturgis Rider Daily. Stemp is a noted editor and writer of several motorcycle-focused books. Her consistent support for charitable efforts in the industry include the annual Biker Belles Celebration, Las Vegas BikeFest and as campaign chair for the Sturgis Motorcycle Museum’s development plan in 2014. She co-founded the Flying Piston charity events taking place in Daytona and Sturgis each year and is a National Ambassador for All Kids Bike. Stemp was inducted into both the Las Vegas Motorcycle Hall of Fame and the Sturgis Museum's Hall of Fame in 2018, and in 2022 she was recognized as one of the Top 100 Women in Powersports by DealerNews.

MIC Statistical Annual Now Available

Get ahead of the motorcycle sales season.

Motorcycle Industry Council
REV’IT! TAILORTECH Design Challenge Offers U.S. Riders Chance to Win Custom Race Suit

Submissions will be accepted through April 21, 2024.

racing suit
Vespa World Days 2024 Set to Run April 18-21

The National Vespa Clubs from 55 countries come together, uniting thousands of Vespas from five continents.

Vespa World Days 2024
Mips Becomes Official Safety Partner of the FIM Motocross World Championship

This exclusive collaboration promotes enhanced safety awareness across the MXGP series.

MXGP/Mips partnership

Other Posts

Rekluse Team Names Randy Mullinix Product Manager

Mullinix comes with a tenure of two decades at leading OEMs.

Randy Mullinix
Indian Motorcycle Announces Sponsorship of Handbuilt Motorcycle Show

Indian’s sponsorship includes the season’s first Owners Ride, Custom Bike Display and demo rides of the all-new Scout lineup.

Handbuilt Motorcycle Show 2024
Iron Pony Motorsports Acquires Honda/Suzuki/Can-Am of Jackson

The company expands its footprint in Ohio.

Iron Pony Motorsports
MAP Services Corp. Adds 13 New Brands to Portfolio of Clients

MAP Services leverages AI to enforce MAP policy and monitor compliance.

MAP Services