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Pied Piper Ranks Motorcycle, UTV Dealerships Response to Internet Inquiries

BMW ranked highest in the Pied Piper Internet Lead Effectiveness Study, which measured how dealerships responded to customer inquiries received through dealership websites.

Oregon Dealer Discusses Success of Dealer Spike Partnership in New Video

Latus Motors partnered with Dealer Spike and shared in a video how those tools have helped their dealership become even more successful.

AL3RT GPS Theft Guarantee

AL3RT GPS partnered with iTap Menu and SideCars Incorporated to offer its customers the option of a 60-month $2,500 or 60-month $5,000 theft guarantee.

2Wheel.com Powersports Industry Vision

“In today’s world of commerce, consumers want selection, they want low prices, and they want things NOW. An automated model can achieve that.”

Aprilia Racing Completes 1st Global Dealer Certification Training Program with 7 North American Dealerships

Following North America’s only WSBK race event, seven dealerships from across the U.S. and Canada became certified in the advance coursework provided directly from Aprilia Racing.

Debonaire Launches Indian Motorcycle Cigars Dealership Program

If you’ve ever wanted a cigar to go along with your new motorcycle, Debonaire House has a solution heading to dealers.

Aprilia Racing to Begin Dealership Certification Program

The certification program hopes to leverage Aprilia’s racing experience on the international stage to turn Aprilia dealerships into performance shops capable of honing Aprilia’s motorcycles for track use.

Hisun Moves Ahead with Dealer Direct Financing Program

“This commitment between Dealer Direct and Hisun allows us the opportunity to align our dealers with the proper tools and give the consumer an opportunity to experience our products at their fullest potential,” said Larry Vandiver, national sales manager of Hisun Motors Corp.

hisun UTV in desert
Sweetwater Harley-Davidson Sold to Mark Smith

Performance Brokerage Services has announced the sale of Sweetwater Harley-Davidson in National City, California from mother and daughter, Marianna and Anastasia Polles to Mark Smith, the second dealership he has purchased in California in the past 2 months.

Honda of Houston Set to Close after 24 Years

In a recent Instagram post, Honda of Houston announced that after 24 years it has decided to close its doors. The single line Honda-only powersports dealer had a positive impact on their region that included support of several top motocross racers.

Ray Price Harley-Davidson / Triumph New Ownership

The family of hall-of-fame motorcycle racing legend Ray Price has announced its decision to sell Ray Price Harley-Davidson/Triumph to John Morotti, an experienced businessman from Arizona who owns and operates three motorcycle dealerships in that state.

iMotorsports Acquires Indian Motorcycle of Orlando

The transaction marks iMotorsports’ second acquisition in the past 12 months, the first being St. Pete Powersports of St. Petersburg, Florida.