The influential seaside community of Newport Beach, CA, was a motorcycle mecca as Ducati celebrated the grand opening of its newest exclusive dealership location on Thursday, April 11. Global Chief Executive Claudio Domenicali as well as North American CEO, Jason Chinnock, were in attendance for the gathering of hundreds of Ducati fans, industry media, local VIPs and respected clients, all eager to experience the welcoming Italian atmosphere of the U.S. West Coast’s newest flagship exclusive showroom.
“Southern California is the largest market in the U.S.,” Domenicali said. “In a short time, Ducati has grown from only racing motorcycles to a diverse range of sports motorcycles for many types of riders. This breadth of motorcycle segments makes it possible for such an important dealer to make a Ducati-only showroom a profitable business model in Southern California. The opening of Ducati Newport Beach as an exclusive dealer is testament to the evolution of Ducati.”
Ducati has extended its reach in recent years, currently with more than 700 dealerships globally. Ducati Newport Beach is located at 1601 Newport Blvd, Costa Mesa, CA 92627, and features Ducati apparel displays, a dedicated Ducati accessories showroom, a customer lounge and state-of-the-art Ducati service department.
“To have Mr. Domenicali here with us to open the doors to our new flagship dealership is something we’re honored to experience,” said Michael Guerin, owner of Ducati Newport Beach. “We’re fully invested in the Ducati experience, particularly here in Southern California where the population is so enthusiastic about riding. Now that we’re able to focus solely on Ducati, we can be an even stronger pillar for the brand providing the Ducati customers with the best Ducati experience.”
On display were stunning selections from the 2019 Ducati model lineup, including the new Diavel 1260 power cruiser, which recently won the prestigious “Red Dot: Best of the Best” award for its unmistakable design. Powerful and muscular, the new Diavel 1260 combines the performance of a superbike with the style of a cruiser, integrating a new Testastretta DVT 1262 engine with an impressive 159 horsepower.