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PODCAST: Improving Database Marketing Strategies During COVID-19

In today’s technology-filled world, we are surrounded by data, which influences to how we make decisions in our day-to-day lives. When it comes to running our dealerships, our databases could hold the key to improved marketing strategies that could better the customer experience.

MPN Staff Writers
By MPN Staff Writers
If a powersports dealer cares about it, MPN covers it.
Published:

In today’s technology-filled world, we are surrounded by data, which influences to how we make decisions in our day-to-day lives. When it comes to running our dealerships, our databases could hold the key to improved marketing strategies that could better the customer experience.

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To read more about database marketing strategies, click here.

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Over the last four years, ARGO initiated a strategic plan, led by President and CEO Brad Darling, with the intentions to significantly grow the business. As a result, the Canadian-based brand doubled their team by adding industry veterans, combined with ARGO’s already seasoned staff to drive their brand to success. The ARGO team was prepared to take on the unexpected and “Go Anywhere” to overcome obstacles, even in the face of a pandemic. 

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