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Business Management

Maximize Every Sale With F&I and PG&A

This recorded AIMExpo education track discusses how the bike is just the start of the sale.

Greg Jones
By Greg Jones
Greg Jones is the Content Director for Motorcycle & Powersports News.
Published:

At AIMExpo 2024, Greg Jones, content director for MPN, moderated the finance and insurance (F&I) panel in MPN’s Dealer Excellence education track. The panel consisted of Jason Duncan, McGraw Powersports; JD Baker, Protective Asset Protection; John McFarland, Lightspeed; and Zachary Materne, Apiar Commercial Risk Management.

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In this session, Jones and the panel discuss how to maximize every sale beyond the bike with F&I and parts, gear and accessories (PG&A). The panel advises on best practices, how to make the purchase process more exciting, how to utilize technology in this process and more.

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Elevating Your Sales Game Through Parts Packaging

Breaking down the art and science of a well-designed, customer-focused, profit-friendly parts package.

Maggie Stevens
By Maggie Stevens
Maggie Stevens brings 10-plus years of powersports experience to the table. She is celebrated as a 2023 Spark Award winner and is always up for strategic thinking and problem-solving. Maggie is parts manager for ARS Powersports in Okeechobee, Florida.
Published:

Good parts managers are a rare breed. We are among the few who enjoy flipping through paper catalogs and covering them with notes. We love seeing how other companies merchandise shelves. We are always absorbing different sales techniques and wondering if we could use them too.

In that vein, when it comes to continuing to boost our numbers post-COVID, I have a few strategies for you to try. It might sound odd, but not everyone can remember that most winches need a winch mount. Or that certain winches require a hidden harness stored at the bottom of a book (hello, Can-Am). Or that Honda has split its winch harness between the winch and the mount. If you don't want service techs to hate you, you need to order both part numbers or else face their wrath.

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