Marketing UTV Accessories During the Holidays
Some accessories are universal must-haves, and some have special potential during the cold season.
How to Market Youth Powersports Vehicles
Getting the next generation of riders started. For families with a history of riding powersports, it may not seem like a big deal to introduce their children to youth vehicles when the time is right. But from an outside perspective, it might be hard to visualize a world where children and the powersports industry coincide
MIC Board of Directors Elects Officers, Welcomes New Directors
The board re-elected the officers who were selected in the December special election.
ATV/UTV Market Segments: Why They Matter
No matter what your source, no matter what industry profile you read, it’s no secret that the ATV/UTV market is hot. As with other industries during this unprecedented time, supply chain shortages have hampered production to a certain point, but most OEMs have done an exceptional job of making adjustments to work through it. As
This Week’s ‘Dirt Buzz Podcast’ Features Industry Vet Greg Blackwell
This week’s guest on The Dirt Buzz Podcast is Greg Blackwell, an industry insider who’s worked as VP of Sales and Marketing for the LeMans Corporation, the parent company of distributor Parts Unlimited. He’s also worked for other industry distributors MTA and Tucker Powersports and recently started in a new role as the southwest Business
Off-Road Profitability: Selling the Right Vehicles Leads to High Margins
There are several factors to consider before adding an OEM to your dealership. Will the company have inventory, with a model mix that’s in demand? Are the vehicles competitively priced?
Adapting to the Unknown Builds OEM Success
More people than ever before are flocking to HISUN dealers throughout the country and they certainly like what they see.
Pandemic Propels OEM Growth
HISUN had its foot on the gas, prepared to take on the challenges that this year created, ultimately moving the company further into their growth strategy at an accelerated rate.
Picture Perfect: Driving Leads with High-Quality Content
Statistically, powersports buyers spend hours researching a vehicle online before they ever step foot into a dealership. According to a study performed by Cox Automotive, 90% of individuals surveyed considered photos to be extremely important in the decision-making process of purchasing a vehicle. Expectations are high among online shoppers, with a desire to see much
SxS Market Update in the COVID-19 Crisis
The side-by-side market was on an upward trajectory until March, when the world was hit with the COVID-19 pandemic. Most of the powersports industry, and country, shut down or reduced staff and limited retail operations.
Driving a Path to Success
Jeremy Prewett, owner of Outpost Motorsports in West Plains, MO, began working in a Polaris dealership right out of high school. After changing careers, he was motivated to get back into the powersports industry.
Digital Marketing Programs Connect Dealers to Customers
According to Facebook, there are over 2.37 billion monthly active users on their social media platform alone. With the touch of a button, you have the ability to reach your customers and gain new ones. Statistics show that your dealership might already have an active social media page, but are you using social media to
Going Social: Increase Profits with Social Media Marketing
In the world of the Amazon Effect and instant gratification, how powersports dealers reach customers has become more complex, but it isn’t rocket science.
Call-to-Action: How to Turn Followers into Dollars
According to Facebook, over 1.5 billion people use the social media platform every day. On top of that, over 2.3 billion use Facebook every month. With the large range of potential customers available to businesses on social media, are you using Facebook effectively to generate new sales at your dealership? Call-to-Action Facebook includes a feature
Get Social: How Online Marketing Can Boost Sales
If you’ve hesitated on getting involved in online marketing, now is the time to get your feet wet. In 2019, the internet and social media has taken a prominent place in our daily lives and has no intention of disappearing. So how can dealers take advantage of this opportunity? “If leveraged to its fullest potential,
Youth ATV, UTV Market Expected to Hit $380M by 2024
Increased participation in events for off-road riding, including racing, has influenced and diversified the range of models offered in the segment, also allowing for a varied price range to support business growth.
