Ian Kowalski Lands Podium Position for 3rd Round in a Row
In 2018, Kowalski has been focused on taking his youth off-road racing career to new heights, developing his new race machine, the HISUN Strike 250.
Ian Kowalski Takes 2nd Place at Mormon Lake Grand Prix
After a tough fought battle, Kowalski was able to outlast the competition and grab second place despite the rough and unpredictable track conditions at the Mormon Lake Grand Prix.
Capturing the Youth UTV Market
With so many young racers at the World Championships, how can dealers help promote the rising interest in the youth UTV market?
UTV Market Trending Up?
In 2008, the number of UTVs sold in the U.S. was around 270,000 units before the financial crisis took hold. In 2016, that number had grown to just under 411,000!
Tradeshow Season Is Upon Us
2016 SEMA Show Preview [dropcap]C[/dropcap]an you believe it’s already October? The arrival of fall means many things, but for us here at MPN and Babcox Media, it means it’s tradeshow season. One of the big shows we attend is the SEMA Show out in Las Vegas, held this year from November 1 – 4 in
Shifting Gears: Larry Vandiver Back in the Saddle, Rod Overstreet Returns to Torrot/Gas Gas, and more!
So much for retirement! Former Suzuki exec Larry Vandiver is back in the saddle again. He is now the national sales manager for McKinney, Texas-based Hisun Motors Corp. USA. Dealers may remember him from his 30 years in various stints with Suzuki, including VP Motorcycle/ATV, director of sales and marketing Marine, national promotions and retail
2014 SEMA Show Preview
Opportunity Knocks for Dealers Who Attend SEMA Nov. 4-7
Pied Piper: How UTV Dealers Turn Shoppers into Buyers
Pied Piper’s President and CEO, Fran O’Hagan demystifies the “mystery shopper” to help dealerships identify customer satisfaction in the UTV market.
MARKET UPDATE: RUVs Rocking! ATVs Rolling!
The silver lining in the face of continuing soft motorcycle sales has been the hidden strength of the Side-by-Side (SxS) market and continued stability of the ATV sector. We say “hidden” because unlike motorcycles, scooters and ATVs, Recreational Utility Vehicles sales are not reported by the Motorcycle Industry Council. Overall ATV/UTV new unit sales fell
AIMExpo: SxS and ATV Exhibitors Will Have Big Presence in Columbus
More than 50 companies will fill the Greater Columbus Convention Center in Ohio from Sept. 21-24, making it the strongest showing of four-wheeled vehicles, accessories and gear yet seen at the industry’s premier motorcycle and greater powersports expo.
Printing All the News That Fits: December
[dropcap]A[/dropcap]s the Greek philosopher Heraclitus noted, “The only constant is change!” Seems like the entire powersports industry was in a state of flux in 2016. Mergers, acquisitions and simple cases of the ‘grass is greener’ wanderlust made it tough to tell who the players were without a scorecard this season. From industry veteran Greg Blackwell
ATV/UTV/SxS Segment Continues to Evolve
For many years, the All Terrain Vehicle (ATV) segment of the market was a strong part of the dealer’s product and profitability mix.
