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Call-to-Action: How to Turn Followers into Dollars

Sponsored by Hisun Motors

According to Facebook, over 1.5 billion people use the social media platform every day. On top of that, over 2.3 billion use Facebook every month. With the large range of potential customers available to businesses on social media, are you using Facebook effectively to generate new sales at your dealership?

Call-to-Action

Facebook includes a feature that every business should be using called the “Call-to-Action” button. The call-to-action button gives people a new way to interact with businesses to drive business objectives and links customers to any website destination that aligns with the businesses’ goals.

Dealers can select from seven call-to-action buttons including Book Now, Contact Us, Use App, Play Game, Shop Now, Sign Up and Watch Video. For many businesses, this button boots customer acquisition efforts.

Creating a call-to-action is a quick and easy way to begin advertising on social media. The budget you set to promote your call to action should be based on several factors including the audience and length of promotion. Facebook allows users to assign a budget per day, where your ad can run continuously or to a set date.

How to Create a Call-to-Action

In order to create this button, go to your business page and below the cover photo, click “+Add a Button.” Select the type of button from the dropdown menu and follow the on-screen instructions, then click finish.

When planning where you want to link your call to action button, identify or create a landing page on your website that will deliver results. For example, if your dealership is running a promotion and you just filmed a video about it, the “Watch Video” call-to-action button should send them to the promotion’s landing page with the video on it rather than your business’ home page, where they might have to take an extra click to reach the desired page.

If you’re not sure what type of page you should link to, a great option is a “Contact Us” button that would connect the person with your business’ phone number, email and website so they can follow up to learn more about your dealership.

Tracking Your Call-to-Action Ad

After you promote your page with your call-to-action, Facebook allows you to track the metrics to see how your button is doing. The metrics count the number of clicks the button received, the total number of people that your ad reached and identifies the actions people took as a result of your ad.

In order to locate the metrics of your call-to-action, go to
your business page, click the “Ad Center” tab and select “All Ads.” Once you find your ad, click “View Results.”

Tracking ads is important to make sure you know how well
they are performing. If your metrics don’t meet your goals, try to optimize your ad’s audience reach or enhance the button by updating your cover photo to draw more attention to your call-to-action.

This article was sponsored by HISUN Motors. For more information, please visit hisunmotors.com

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