Pandemic Propels OEM Growth

HISUN had its foot on the gas, prepared to take on the challenges that this year created, ultimately moving the company further into their growth strategy at an accelerated rate.

Sponsored by Hisun Motors

When it comes to running a successful business, planning for the future is a necessity. This plan often includes a pathway to profitability, noting both short- and long-term goals and setting a timeline to accomplish them. At HISUN Motors, a strategic plan was put into place to help move the company forward; adding new personnel, improving marketing strategies and creating new products.

Marked by increasing interest in the off-road segment, the company was on target heading into 2020. With the unexpected COVID-19 pandemic hitting in the first quarter of 2020, HISUN had its foot on the gas, prepared to take on the challenges that this year created, ultimately moving the company further into their growth strategy at an accelerated rate.

“I don’t think it’s any secret that COVID-19 has been the catalyst behind the much-needed growth we’re all experiencing this year,” HISUN’s National Sales Manager, Jason Walling said. “However, for HISUN in particular, I believe our path to success has been largely attributed to our leader, Jason Sun, for his intuition and commitment to growing the brand. His vision stretches back to our inception, with plans to develop a sustainable dealer network, while maintaining a healthy pipeline of private-label business.

“These past nine months have been a huge testament to that commitment. While other organizations down-sized and furloughed employees, Jason doubled-down, acquiring several new team members.”

When it comes to building their team, HISUN employees are puzzle pieces; each one individually important, but together, they make connections to the bigger picture.

“We’ll always entertain adding someone new to the team, as long as their aptitude brings value to our organization,” Walling said. “Drive, inspiration, creativity, intuition, relative knowledge, assertiveness, character…these are just some of the key things that we look for in candidates.

“Every employee in this building is vital to our success, so it’s imperative for us, as a company, to inspire each and every one of them to feel important, valued and rewarded. If we can meet that obligation to our staff, our path to success is eminent. We want them to perform at their very best because they want to, not because they’re forced to.” 

The biggest addition to the HISUN team was in operations, which added dozens of new employees to assist in the production of new vehicles. But to handle the influx of new vehicle purchases, new hires have been brought on in every department.

“We’re investing heavily in our production team, since we ship our units fully assembled and inspected,” Walling explained. “Beyond that, we’ve ramped up our customer service and tech support teams to keep up with the increased call volume. Plus, we’re continuing to add business development reps, who manage the rapidly growing dealer network. Aside from staff, our 7.1 million square foot manufacturing plant has been working around the clock to catch up with the demand for more product.”

With a diverse team in place, HISUN was able to meet 2020 consumer demand in the off-road market, which rose over 50% from 2019.

“The pandemic has definitely propelled our growth plans. However, some ancillary factors like the supply chain and logistical issues have become a bit of a hindrance from reaching our full potential. Regardless, we’re grateful to be headed in the right direction,” Walling said.

Heading into 2021, HISUN is prepared to take on the new year.

“There’s only one way to go, and that’s up,” Walling said. “This year, we’ve gained more talent, culture, cross-department collaboration, creativity and collective experience under one roof than this company has ever seen. From a facelift to our brand image, to revitalized product offerings and reliability, HISUN will continue to attract new business partners all across North America. In 2021, we will also be announcing some new models, which have been long overdue, and introducing an entire lineup of accessories.

“Together, our mission is to earn customers, not just sales,” Walling continued. “By striving to deliver a better experience to our business partners, the sales will happen organically.” 

This article was sponsored by HISUN. For more information about HISUN Motors, visit hisunmotors.com.

You May Also Like

Honda Announces Return of Pioneer 700 for 2025 Model Year

The Pioneer 700 Forest version is now offered in TrueTimber Atera Camo.

2025 Honda Pioneer 700-4 Forest TrueTimber Atera Camo

American Honda confirmed the return of its popular midsize multipurpose side-by-side model for the 2025 model year—the Pioneer 700. Since its inception, the Pioneer platform has been highly regarded for its extensive range of applications and rock-solid dependability, and for the 2025 model year, the Pioneer 700 continues the legacy of versatility and reliability. Some versions receive new colors, with the Pioneer 700 Forest and Pioneer 700-4 Forest now offered in TrueTimber Atera Camo, resulting from an extensive, powersports-exclusive brand partnership between Honda and the popular camouflage brand.

Emerging Off-Road Technology

From user-experience assets to electric drivetrains.

AIMExpo 2024: The Powersports industry will be there, will you?

AIMExpo 2024: The Powersports industry will be there, will you? North America’s most important Powersports tradeshow heads back to Las Vegas, Tuesday through Thursday, February 6-8, 2024. Visit www.aimexpousa.com for more information.

Selling Standard SxS Accessories

Purchasing is an emotional experience. Use that to your advantage.

A Return to Normalcy

As the dust settles from the frenzy of pandemic foot traffic in dealership showrooms, the question that has been looming over everyone in the industry is: What comes next? Are sales going to drop to pre-pandemic levels? Will we retain the new riders that came in the last few years? Is there a way to

Segway Powersports, Fugleman

Other Posts

Larry Ruedinger Joins Lemans Corp. as Chief Financial Officer

Ruedinger brings over 25 years of experience in public accounting and multinational corporations.

Experienced Additions to NPA RV and Marine Services

Shannon Bennett joins in Florida, and Tom Wilkinson steps up in Georgia.

LeMans Corp. Adds Vice President of Supply Chain

Podlewski has over 24 years in diverse roles within Harley-Davidson and 30 years with supply chain and operations in total.

Monimoto Launches New GPS Tracker Designed for Off-Road Use

The Monimoto 9, a dust and water-resistant unit designed for the needs of UTV/side-by-side owners, is praised for its durability.