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Whiskey Grade

Located in the bustling neighborhood of Ohio City just outside of downtown Cleveland, Ohio is home base for Whiskey Grade, a moto fashion and fuel-inspired apparel store.

Allstate Announces ‘Guardians of the Ride’ Motorcycle Safety Initiative

Allstate Insurance Company has announced it is teaming up with country music star and avid rider, Frankie Ballard, for its first-ever Guardians of the Ride initiative. Guardians of the Ride will recognize five safety advocates who have dedicated their lives to improving motorcycle safety through education.

Motorcycle Safety Foundation Basic eCourse Now Accessible from Mobile Devices

Until recently, the eCourse was accessible only through desktop computers, but it has been re-configured and re-launched as a device-agnostic program, accessible by a wide variety of platforms, including iPads, iPhones, Android devices, tablets, laptops, and PCs.

AIMExpo Not Slowing Down in Year Four

The industry made its voice heard when it rallied around AIMExpo, the show that wasn’t afraid to listen and make changes in the effort to lead a continually evolving motorcycle and powersports landscape.

Dealer Registration Now Open for 2016 AIMExpo

The American International Motorcycle Expo (AIMExpo) has announced that dealer registration is now open for the fourth annual event on October 13-16 from the Orange County Convention Center in Orlando. Registration is free for dealers and offers access to many valuable experiences.

Powersports DEALER Seminars Set for First Two Days at AIMExpo

American International Motorcycle Expo (AIMExpo) and Powersports Business, in conjunction with the Motorcycle Industry Council, have announced that the educational sessions for powersports dealers held during the industry’s largest trade show will return again for 2016.

Zox Helmets Launches Redesigned Website

ZOX Helmets has announced that its website has been redesigned with an all-new look. The site now contains more detailed photos, descriptions and helmet information.

2016 CVO Pro Street Breakout

So far, 2016 seems to be the year of the musclebike with the XDiavel and Octane getting much of the attention. However, Harley does not intend to let the competition have their way with the market even if the proverbial gauntlet has been thrown by some tough new guys on the block. These are the

Applications Available for 2016 AMA Fast Brain Award and AMA Dirt Track Horizon Award

Applications for the 2016 AMA Fast Brain Award and AMA Dirt Track Horizon Award, to be presented July 6 at the 2016 Suzuki AMA Dirt Track Grand Championship in Du Quoin, Ill., are available at www.americanmotorcyclist.com > National Championships > Suzuki Dirt Track Grand Championship.

Motorcycle Helmet Market in the U.S.

Looking for some easy money? With a little product knowledge and some basic sales techniques, you can transform an underperforming section of your dealership into the leading profit center that it should be! The margin is better, the floorspace requirements are minimal compared to unit sales and the buy in is a lot less… so

Hal’s Harley-Davidson Named Newest ‘Custom King’ Winner

After weeks of heated competition and thousands of votes, America has finally crowned the next “Custom King.” Through six rounds of bike-to-bike battles, fans determined Hal’s Harley-Davidson’s creation ranks No. 1.

ATV Safety Institute To Offer Free ATV Safety Training

The ATV Safety Institute will provide free rider training for the third straight year during ATV Safety Week. The ASI is again working with partners across America who are volunteering to provide free ATV RiderCourses and other safety education June 3-12.

Union Motorcycle Classics

Union Motorcycle Classics builds its redesigned classics in a real, 100-year-old barn in Nampa, Idaho where there is no dust anywhere in sight and nothing is hidden away under tarps. Instead, the “re-imagined” bikes in the barn are new, fresh, exciting and ready to roll!

Changing the Conversation

Many who have used a scala rider Bluetooth system from Cardo Systems, Inc., say it has changed their riding life permanently. Like the world before cell phones, riders tend to forget how difficult it was to communicate before Cardo’s Bluetooth technology existed.

National Powersport Auctions Revamps its Website

National Powersport Auctions (NPA) has revamped its website (www.npauctions.com) to better meet the needs of dealers. The new site features easier navigation across multiple devices, additional functionality and helpful educational content.

Rizoma’s Design Values

How Rizoma plans to infiltrate the U.S. and Harley (V-Twin) market [dropcap]I[/dropcap]t was 2001 when Fabrizio and his brother Fabio first had an idea to start a motorcycle parts company. That idea sprouted from a conversation with a motorcycle rider who was looking for a mirror for his motorcycle. Fabrizio Rigolio, who has a background