VP Racing Fuels Extends Contingency Program for AMA Pro Motocross
VP Racing Fuels announced it will continue its contingency program with the AMA Lucas Oil Pro Motocross Championship for the 2014 season. With cash payments to the top 20 overall finishers in each class for the AMA Nationals, the program has been popular among many riders.
Romine Oil Company Signs On with VP Racing Fuels Branding Program
The De Queen, Ark.-based company is the latest partner in the national program. VP’s president says the program will offer Romine Oil’s dealers the ability to save money on credit card rates and fuel costs.
Renewable Fuels Association Challenges Beliefs Behind AMA’s Fuel for Thought Lobbying Day
Renewable Fuels Association held a teleconference to challenge the AMA’s Fuel for Thought lobbying day’s response to E15 fuel. The teleconference’s organizers stressed that E15 is not for motorcycle use and questioned AMA’s motives.
VP Racing Fuels Adds Remington Oil as Brand Partner
As a supplier to 10 company-operated retail locations and 50-plus independent locations, Remington will strengthen VP’s brand presence in northern Wisconsin and the Upper Peninsula of Michigan.
Mielke Oil Company Signs On with VP Racing Fuels Branding Program
Mielke, based in Little Falls, Minn., has distributed VP’s race fuels and other performance products for two years, distributing to more than 70 retail locations in five states.
VP Racing Fuels Reorganizes Sales Team
Dennis Stanko to assume position of director of sales – specialty products, a new position in VP’s sister company Texas Allied Chemicals Inc. Replacing Stanko as director of sales – consumer products is Bruce Hendel, who previously served as Western sales manager for VP Racing Fuels.
VP Racing Fuels Adds Western States Petroleum to Retail Brand Program
Western States Petroleum has distributed VP’s race fuels for nearly a decade, stocking products in bulk as well as in pre-packaged 5-gallon pails and 54-gallon drums for a wide variety of motorsport enthusiasts.
VP Racing Fuels Partners with Petromark Inc.
Petromark is the latest company to join VP in its national branding program. Supporting more than 218 retail and wholesale sites in its operating area, Petromark creates an opportunity for expansion of VP’s brand in Arkansas, Oklahoma, Kansas, Missouri and Tennessee.
VP Racing Fuels to Auction Autographed Pink Motorsport Container for Charity
Through a partnership with the American Le Mans Series, the company will auction off a “Special Edition” container signed by the drivers who participated in the 2012 Petit Le Mans. Proceeds from the winning bid will be donated to the Prevent Cancer Foundation. The winning bidder will also receive two tickets to a 2013 American Le Mans Series event.
VP Racing Fuels Partners with American Marketing & Motorsport Group
The partnership facilitates promotion of VP-branded apparel, promotional items and novelties. As part of the program, a new e-commerce site at VPPerformanceGear.com serves as a one-stop shop for purchase of an expanded line of hats, T-shirts, jackets and more.
VP Racing Fuels’ Pink Motorsport Containers Collect $2,695 for Charity
The product was launched in October as Breast Cancer Awareness Month special release, but the company will keep it as a regular stock item. For each sale of the product, VP will donate $2.50 to the Prevent Cancer Foundation; donations will double during the month of October.
VP Racing Fuels Ships Product to Customers in Need
In lieu of Hurricane Sandy, the VP Racing Fuels regional distribution center in Newark, Del., has been shipping its Small Engine Fuel to customers throughout New England and the Mid-Atlantic, including fire departments, municipalities and others, to help ensure their gas-powered work can continue uninterrupted.
Three New Distributors Join VP Racing Fuels’ Retail Branding Program
RK Distributing Inc., Bazco Enterprises Inc. and Accent Fuels express excitement over initiative.
Duncan Oil Signs On with VP Racing Fuels’ Branding Initiative
Duncan says VP’s operating model “separates them from other suppliers,” and its customer loyalty stems “from its products that ‘deliver the goods’ for the performance fuel user.”
VP Racing Fuels Partners with Jennifer Janesko for Art Initiative
The Midwest-based artist will annually generate VP-branded paintings in support of the company’s retail branding program and other product lines. The paintings will be reproduced as “VP Pit Crew Pin-Up” posters to complement VP’s traditional calendar posters, with the first poster in the pin-up series scheduled for release in the coming weeks.
VP Racing Fuels Adds Industry Veteran to Consumer Product Sales Team
James Rugg, who most recently served as national sales manager for Royal Purple Lubricants, will serve as business development manager – automotive, consumer products to support the company’s growing consumer market.