VP Racing Fuels Inc. has announced that De Queen, Ark.-based Romine Oil Company has signed on as the latest partner in its national branding program.

“We are excited to get in on the ground floor of, what we think, is an industry-changing concept,” said Larry Romine, president of Romine Oil Company. “The VP image, credit card program and access to industry-leading racing fuels and additives will give us significant advantages over our competitors. In addition, VP’s image will give us an exciting, recognizable brand and help us develop a consistent image in our market. We are excited about our future with VP Racing Fuels.”
 
Added Alan Cerwick, president of VP Racing Fuels, “We’re extremely pleased to welcome Romine Oil to the VP family. Larry Romine and his company have the reputation in the industry for doing what is right for their customers, which is right in line with a VP program that gives his dealers the ability to save money on credit card rates and fuel costs, while differentiating themselves from the competition with VP’s high quality products. As we’ve worked to perfect the VP image over the last few months, we’ve seen broader and accelerating adoption of our program. Dozens of stations have been re-imaged or are in the process, with more added to the pipeline every day.”