VP Racing Fuels Inc. has announced that three new distributors have come on board with its retail branding program, including RK Distributing Inc., Bazco Enterprises Inc., and Accent Fuels.
“We’re excited to have aligned with three great companies that will sustain VP’s high quality professional standards while bringing the energy and commitment required to expand the VP brand in their respective geographies,” said Alan Cerwick, president, VP Racing Fuels. “In signing on with our program, these companies recognize the vital changes needed in the fuel industry and the VP model as the way to bring them about.”
“We’re excited about partnering with VP Racing Fuels,” said Steve Hanska, vice president, RK Distributing. “VP allows us to offer our customers a first class branded solution that differentiates them from the competition. VP also makes it possible to offer savings to our customers through considerably lower credit card fees and supplying unbranded fuels to their locations. These monthly savings combined with VP’s additional revenue streams can add hundreds, if not thousands of dollars, to our customers’ bottom line.”
“We chose to add VP Racing Fuels to our family of brands for several reasons,” said Aly Bazzi, president, Bazco Enterprises. “VP’s name in the racing fuel industry is second to none, which will appeal to car enthusiasts. This following that VP has gained through motorsports is an added value for its brand. And the quality automotive products that VP offers introduce new revenue streams that will help our dealers be more profitable.”
“Our company was looking for a brand with superior marketing capabilities,” said Mark Coleman, president, Accent Fuels. “Given VP’s status among performance enthusiasts and the integration of its performance and consumer products to support the brand, aligning with VP seemed the logical choice. Plus, with our retail stores located close to several race tracks and a technical school specializing in building race cars, the VP brand will be a destination before, during and after their schooling.”
Cerwick added, “Each of these new partners is an innovative fuel marketer that provides exceptional customer service to every one of their clients. We appreciate the confidence they’ve shown in us and will do everything in our power to ensure their partnership with VP serves to solidify and enhance each company’s reputation.”
