VP Racing Fuels Inc. has announced that Duncan Oil Company has signed on as the latest partner in its national branding program. “We think VP has an operating model that separates them from other suppliers,” said Roger McDaniel, president of Duncan Oil. “VP’s image package is outstanding and its credit card program is ultra-competitive along with advertising support on and off the track.

“VP has tremendous customer loyalty, stemming from its products that ‘deliver the goods’ for the performance fuel user,” McDaniel continued. “We believe that customer loyalty will migrate to other consumers outside the performance fuels industry and will be the ‘next cool thing’ for gasoline retailers. VP’s Fuel System Cleaner and Power Boost dispenser add-on is unique in the industry and will create a lot of buzz with retailers and customers.”

“We’re thrilled to welcome Duncan Oil to the VP family,” said Alan Cerwick, president of VP Racing Fuels. “Getting buy-in from a partner with the stature and reputation of Duncan Oil speaks volumes about the uniqueness and credibility of our retail branding concept.”

“We especially like VP’s commitment to maintaining some program exclusiveness, allowing both the retailer and distributor to grow and compete with those just offering traditional programs,” McDaniel added. “This better allows investments to be made to grow and promote the brand.”