REV’IT! Arctic Circle Project Offers One Rider the Trip of a Lifetime
REV’IT! is offering one lucky rider the chance to join the Arctic Circle Project, an all-inclusive trip organized by Graham Hoskins that covers 10 countries in two weeks. Are you the rider REV’IT! is looking for?
AIMExpo 2014 Tickets On Sale Now
American International Motorcycle Expo (AIMExpo) rolls into Orlando’s Orange County Convention Center (OCCC) this fall. To kick off the summer riding season, tickets for the event are now on sale to the public online with a limited-time buy one, get one free offer available through the end of June.
Michelin Launches Motorcycle Air Pressure Safety Campaign
As motorcyclists across the country begin to see favorable riding conditions, Michelin North America’s motorcycle division has launched a campaign to recruit riders as air pressure advocates in an effort to educate riders on the importance of proper tire pressure.
VP Racing Fuels Extends GNCC & ATVMX Partnership
VP Racing Fuels has announced an extension of its Official Fuel sponsorship with the AMSOIL AMA Grand National Cross Country Series presented by Maxxis (GNCC) and Mtn. Dew ATV Motocross National Championship Series (ATVMX) through 2016.
Shifting Gears
Printing All The News That Fits
UTV and ATV Brands By The Numbers
Face it, given the economic downturn of recent years, selling ATVs and UTVs has been a hard way to make an easy living. However, being objective and rational, it looks like the market is making a comeback.
Mojotown Motorcycle Gear
A shop designed by an enthusiast for enthusiasts
Impossible to Ignore: Dealer Management Systems
Picture yourself in this scenario: You’re working behind the counter of a fast food restaurant, but you don’t have a register or system in place to take orders. Menu items, price, stock quantity, communication tools and accounting are no longer at the push of a button. Your only option is to take out a piece
Schuberth Supporting 2014 BMW Riders Association National Rally
The Schuberth event van will be rolling into Barber Motorsports Museum May 29 – June 1 for the 2014 BMW Riders Association National Rally. Attendees will be able to see the latest styles and graphics, get fitted by factory reps and take Schuberth helmets for demo rides.
The Sturgis Buffalo Chip’s Top Builder Competition Offers Instant Stardom
This competition, presented by Adventure Power and Kinetik, is a one-of-a-kind competition. Bikes compete through an online competition, with the top vote-getters showcasing their work at the Sturgis Buffalo Chip during this year’s 74th annual Sturgis Motorcycle Rally.
AMA Member Wins Yamaha Super Tenere
American Motorcyclist Association membership has its benefits. Just ask AMA member Ron Fluke of Trinity, Ala., whose membership in the association won him one of the most versatile motorcycles ever made: a brand new Yamaha Super Tenere, courtesy of Yamaha Motor Corporation, U.S.A.
KYMCO Celebrates 50 Years With Return to AIMExpo in 2014
KYMCO USA will return as an OEM exhibitor at the second annual AIMExpo show October 16-19 in Orlando, Fla. KYMCO was a founding manufacturer exhibitor at the inaugural AIMExpo and, as part of its 50th anniversary celebration this year, the brand plans to expand its presence at the event.
Dainese USA Chooses Dispatch as Communications Agency
Dainese USA, the U.S. subsidiary for Dainese and AGV, announced a new relationship with Dispatch Communications, LLC, a full-service marketing and communications agency. Dispatch will provide both of the brands with public relations and marketing services in the North American motorcycle industry.
Powersports Webinar – 2014 Riding Season Sales Strategies
An upcoming Dominion Powersports Solutions Pulse webinar will outline how to drive more in-store traffic and better attract a growing consumer base. The webinar will be held Wednesday, April 30 at 11 a.m. PST/2 p.m. EST. Registration is free.
BMW Motorrad Achieves Historic First Quarter
In the first three months of this year BMW Motorrad sales were higher than ever before in a first quarter. Supplies as of March came to a total of 28,719 vehicles versus 24,732 units in that same period last year, making for an increase in sales of 16.1%.
KENDA Returns as Official Motorcycle Tire of GEICO EnduroCross
KENDA tire announced its return as the Official Motorcycle Tire of the GEICO AMA EnduroCross Championship, fueled by Monster Energy and presented by Lucas Oil for 2014. The announcement comes alongside news that Cory Graffunder and Kyle Redmond will be racing on KENDA tires exclusively throughout the 2014 season.