Printing All The News That Fits
Broc Glover and the crew at Bike Week Radio Show have a new team member. Rick Lake joins Glover, Bobby Wooldridge, Paul Carruthers and Scott Cox on the number one motorcycle show on radio, serving as the senior account executive. Lake has a long history in the powersports industry, including six years at Cycle News and 12 years at the International Jet Sports Boating Association (IJSBA).
He is also known for working the mic at occasional race events, such as Scott Burnworth’s Southern California Vintage Classic and was the voice of the IJSBA World Finals for many years. “I’ve had a lifelong passion for motorcycles and I’m really excited to join this crew,” Lake said. “I worked with Paul Carruthers at Cycle News and always admired his tireless passion.
And what can you say about Broc Glover? The guy is a legend! It’s a privilege to come on board this team.” Bike Week Radio Show is live Sunday mornings at 9 a.m. PST on San Diego’s 50,000-watt Sports Radio Leader www.themighty1090.com or check out archived episodes at BikeWeekRadioShow.com/archive.html.
••••
The Motorcycle Industry Council welcomes new General Counsel Erik Pritchard, effective immediately. Pritchard takes over for Paul Vitrano and will serve in this role for the MIC, the Motorcycle Safety Foundation, the Recreational Off-Highway Vehicle Association and the Specialty Vehicle Institute of America. “After many years of working with the associations as outside counsel, I’m excited to join full time,” said Pritchard.
“I’m grateful to MIC President Tim Buche for this opportunity and his support. I look forward to serving the Associations and their Boards of Directors and Trustees.” Meanwhile Vitrano has accepted a position at Polaris Industries as VP, global government relations. “Paul has been an invaluable and dedicated advocate for all the associations, also serving as EVP of the Specialty Vehicle Institute of America and the Recreational Off-Highway Vehicle Association,”says Buche.
“His many contributions to the associations – from helping to stop the lead ban to winning tough negotiations – have served the members and other constituents well. He will be sorely missed.”
••••
Bardahl Manufacturing Corp. has appointed Mark Hallsman as executive adviser. Hugh McNeil, president and CEO, stated that Hallsman will work with the company’s management team to roll out a new sales and marketing program for the U.S. and Canada this year, along with the celebration of the company’s 75th anniversary. Hallsman is an industry veteran with more than 30 years of experience.
For the past 12 years, he was president and CEO for both Silla Automotive and MotorVac Technologies. Bardahl is a family owned company that was founded in 1939 by Ole Bardahl, a Norwegian immigrant who developed an oil additive product. Today, the company still has its headquarters in Seattle and maintains operations in Europe, Asia and South America to support its worldwide sales and distribution.
••••
Welcome back Chris Jonnum! Readers of Cycle News or Road Racer X will be happy to note that Chris is back in the U.S. after spending 2011-2013 in Europe as the press officer for Ducati’s MotoGP squad. He is the new powersports director for full service marketing agency, Dispatch Communications.
“Over the past two years, Dispatch has consistently added motorsports and powersports-related work,” said Dispatch founder Eric Doyne. “Our experience along with Jonnum’s leadership will enable us to deepen our capabilities for existing clients while offering our expertise to new brands.” Most recently Dispatch was named agency of record for Italian apparel giant Dainese, and in 2013 Dispatch helped Bell Helmets re-launch its motorcycle-inspired bicycle division.
The agency has executed ongoing motorsports-related initiatives for clients such as Michelin and Red Bull as well. “I was immediately impressed with Doyne and the Dispatch team and knew it was the right environment for me,” said Jonnum, who will work from his native Long Beach, Calif. “I’m confident that my deep knowledge of the powersports industry and Dispatch’s first-rate reputation and long-standing client relationships will make this one of the leading practices in the industry.”
••••
Dutch-based apparel specialist REV’IT! has appointed Tracy Motz Community Manager for the USA and Canada. Motz is responsible for marketing, as well as ongoing consumer and media relations.
She is a former Madison Avenue consultant and freelance journalist with work published in The Wall Street Journal, the New York Post and various online and motorcycle publications. She has been riding since 2005 and is a certified Motorcycle Safety Foundation Rider Coach.
••••
Electrifying news: Michael “Tex” Mawby has been named president of heated gear manufacturer Gerbing Motorsports. Most recently the director of motorsport sales at Gerbing, Mawby is now responsible for product and business development, sales, marketing and manufacturing for the Gerbing Motorsport division, including all 12v business. “This is an incredible opportunity,” said Mawby.
“I am excited to help lead this great brand into the future.” Prior to joining Gerbing, he spent seven years as Eastern U.S. and Canadian Sales Manager for REV’IT! Mawby is an avid rider and amateur roadracer, winning four national championships with AMA, WERA and the USCRA roadracing series. In his spare time he buys and restores vintage motorcycles (and currently owns 22 bikes). Mawby has a degree in English and a degree in History from Penn State University, and now lives in Philadelphia.
