BMW Motorrad Achieves Historic First Quarter

In the first three months of this year BMW Motorrad sales were higher than ever before in a first quarter. Supplies as of March came to a total of 28,719 vehicles (previous year: 24,732 units), making for an increase in sales of 16.1%. 15,183 motorcycles and maxi scooters (previous year: 13,067 units) were supplied to customers worldwide last month. With an increase of 16.2% as compared to the previous year, this was the best monthly sales performance in the history of the company.

Heiner Faust, BMW Motorrad Head of Sales and Marketing: "We got off to an excellent start to the new motorcycle season with a sales increase of 16.1% as of March. In the first three months of this year we have supplied more motorcycles and maxi scooters than ever before in a first quarter. What is more, last month was the most successful in the company’s history with 15,183 vehicles sold and an increase of 16.2%. Never before have we sold as many vehicles in March."

The positive result was due to the high level of demand worldwide. The first quarter was pleasing in Europe, too. The southern European markets are seeing significant growth as compared to the previous year. The strongest individual market for BMW Motorrad continues to be Germany, followed by the U.S., France, Italy, Brazil and Spain.

"Based on this excellent quarterly result we have positive expectations of the upcoming months," concluded Faust.

The Sturgis Motorcycle Museum and Hall of Fame recently named Marilyn Stemp and Steve Piehl to its board of directors.

Stemp is a pioneering figure in the motorcycle industry, founding IronWorks Magazine with her late husband, Dennis, and becoming the first female editor of a nationally circulated, mainstream motorcycle magazine. She also revived their trade magazine, Iron Trader News; edits the monthly Kiwi Indian News; contributes to several powersports media outlets; and is the founding editor of Sturgis Rider Daily. Stemp is a noted editor and writer of several motorcycle-focused books. Her consistent support for charitable efforts in the industry include the annual Biker Belles Celebration, Las Vegas BikeFest and as campaign chair for the Sturgis Motorcycle Museum’s development plan in 2014. She co-founded the Flying Piston charity events taking place in Daytona and Sturgis each year and is a National Ambassador for All Kids Bike. Stemp was inducted into both the Las Vegas Motorcycle Hall of Fame and the Sturgis Museum's Hall of Fame in 2018, and in 2022 she was recognized as one of the Top 100 Women in Powersports by DealerNews.