Coleman PowerSports
The Power of a Woman’s Touch
KYMCO Reaches Half Century Mark, Unveils 2015 Off-road Lineup
A few years ago KYMCO USA’s Director of Marketing Rick Pawelka said that one of the biggest differences between KYMCO and other OEMs of its size was its history. And as the company celebrates its 50th anniversary the statement seems somewhat apropos. With humble beginnings, KYMCO has come a long way in the last half
Online Reputation Jumpstart Guide
Three Easy Steps to Safeguard Your Online Reputation
Yamaha Launches ‘Build Your Own’ Viking VI Site
Yamaha Motor Corp., U.S.A., has launched a new Viking VI ‘Build Your Own’ site providing customers the opportunity to personalize and accessorize their vehicle online. Current and potential Viking VI customers can now see what their customized machine might look like via an interactive site.
Babcox Media Promotes Sean Donohue to Publisher
Babcox Media Inc. has announced the promotion of Sean Donohue to Publisher of both its Motorcycle & Powersports News (MPN) and TechShop brands and affiliated properties. Donohue joined Babcox as a Regional Sales Manager in 2008.
BMW Motorrad Posts New All-Time Retail High in July
With 11,661 vehicles sold, BMW Motorrad posted its best ever July result in 2014. As compared to the record month of the previous year (11,241 units), 3.7% more motorcycles and maxi scooters were supplied to customers.
Powersports Business Institute@AIMExpo Details Announced
For 2014, Powersports Business Iinstitute@AIMExpo will feature 32 educational sessions focused on improving all facets of the powersports retail business model in four key areas: sales and marketing, digital solutions, services and operations, and powering profits.
Rockford Fosgate Partners With Tucker Rocky For Motorcycle Powersports Line
Rockford Fosgate has announced that it has partnered with Tucker Rocky Distribution to carry Rockford’s Powersports product line through its nationally distributed Biker’s Choice catalog. The partnership kicked off on July 26 during Tucker Rocky’s mid-year dealer show.
Harley-Davidson’s Project LiveWire Will Appear in Marvel’s ‘Avengers: Age of Ultron’
The announcement at San Diego Comic-Con confirms Harley’s first electric motorcycle will light-up the screen in another heroic adventure from Marvel, alongside new Street 750. Project LiveWire will be the ride of choice for Natasha Romanoff (a.k.a. Black Widow) played by Scarlett Johansson.
Zero Motorcycles Joins 2014 AIMExpo
The American International Motorcycle Expo (AIMExpo) welcomes a new OEM partner to the 2014 event this October 16-19 in Orlando, Florida, as California-based Zero Motorcycles, maker of high performance electric motorcycles, will be exhibiting and hosting its 2015 Dealer Convention at AIMExpo.
Marshall Distributing Names Woody’s Traction Vendor of the Year
Marshall Distributing held its annual national sales meeting this week in Frankenmuth, Mich., with over 50 brands represented to provide training and product knowledge to Marshall Distributing sales, purchasing and management staff. There were vendors from the ATV, Cycle, Snow, and UTV industries.
Lazer Star Lights Launches New Website
Lazer Star Lights has launched its new website at LazerStarLights.com. Lazer Star offers LED, HID and Halogen lighting solutions for trucks, Jeeps, ATVs, UTVs, motorcycles and marine vehicles.
Bell Helmets To Be Official Helmet Sponsor for Loretta Lynn’s Amateur National Motocross Championship
Bell Helmets has announced it is the Official Helmet sponsor and the presenter of the Holeshot Award for this year’s Rocky Mountain ATV/MC AMA Amateur National Motocross Championship held at Loretta Lynn’s ranch in Hurricane Mills, Tenn., July 27 through August 2.
Shifting Gears
Printing All The News That Fits
Accessorizing the Adventure Rider
Adventure motorcycling is bigger than ever. Whether it’s local trail riders or those riders wanting to escape the shackles of civilization for a weekend or longer, getting off the beaten path on a motorcycle just keeps getting more and more popular. Because of the extreme variety of places one can ride a dual sport motorcycle,
Everything is Bigger in Texas!
Yamaha Goes Big With Viking VI