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What Makes Them Click?

How to Write a Persuasive Email That Gets Results

Do You YouTube?

The power of YouTube as a primary social channel should not be underestimated. Videos serve to boost your website’s organic search ranking, build your dealership brand and sell more bikes — which is enough reason to dive in. Getting Started The best aspect of YouTube is you don’t need to invest thousands of dollars on

Tucker Rocky/Biker’s Choice Set to Return to AIMExpo in 2014

Tucker Rocky/Biker’s Choice was one of the cornerstone exhibitors at the inaugural AIMExpo last October, and will expand its presence this year. Attendees will have the opportunity to see the latest products from Tucker Rocky/Biker’s Choice brands, as well as BikeMaster, Bully Locks, QuadBoss, and River Road Gear.

Schuberth North America Hires Acorn Woods Communications

Schuberth North America has announced its partnership with motorsport PR agency, Acorn Woods Communications, for public relations, marketing and social media support. Acorn Woods Communications is based in Huntington Beach, CA and specializes in serving clients in the powersports industry.

Kuryakyn Products to Appear on The Velocity Channel by Discovery

Kuryakyn Holdings LLC products are getting 15 minutes of fame as the brand is featured in a new TV show on the Velocity Channel by Discovery this month. The “stars” of the show include Kuryakyn’s Perfect Storm kit and its Panacea lighting, plus cameos from some of its other innovative accessories.

Bell Helmets Names Race FX as its New Distributor for the UK

Bell Helmets and Race FX have announced a strategic marketing and distribution agreement in the United Kingdom. Race FX brings experience and resources as a leading distributor of motorcycle products and accessories. This strategic partnership continues the brand’s global revitalization and re-alignment efforts.

Dominion Powersports Continues its Dealer Educational Series

Dominion Powersports is continuing one of the powersports industry’s most comprehensive and popular educational programs in 2014 with more complimentary offerings this month. The Pulse, a sales and marketing learning program available through various online channels, will relaunch Feb. 12

AMA Announces 2014 Award Recipients

The six national awards, conferred by the AMA Board of Directors, recognize outstanding contributions in the world of motorcycling and acknowledge support of the AMA mission.

Bushtec Products Corporation Acquires TRIGG Trikes

TRIGG, a manufacturer and distributor of high-quality fiberglass trike conversion kits, will join Bushtec Cargo Trailers and Bunkhouse Camper Trailers operation in their state-of-the-art Jacksboro, Tennessee, manufacturing facility.

New Harley-Davidson Street Takes Center Ice at X Games in Aspen

Harley-Davidson – one of the newest X Games sponsors – is teaming with ESPN to feature motorcycle ice racing as an X Games Aspen exhibition sport. Its Dark Custom bike is poised to star at ESPN’s flagship action sports event.

Dominion Powersports Solutions’ New DX1 Business Platform is Result of Rising Mobile Use

Dominion Powersports Solutions’ DX1 Business Platform is the industry’s only end-to-end business system featuring new web technology 
aimed at the growing population of mobile shoppers.

Takeshi Hayasaki Appointed President of Suzuki Motor of America, Inc.

Hayasaki, a long-serving executive of Suzuki Motor Corporation, has many years of experience in the motorcycle/ATV industry, and began his new position Dec. 16, 2013.

Metalsport, Inc. Introduces the “Corleone” and the World’s First 32″ Wheel/Tire Combination

Metalsport, Inc. will release its 32″ billet wheel/tire combination at the 14th annual V-Twin Expo in Cincinnati, February 2014. The company is known for making some of the largest wheels in the industry.

November 2013 Service Department Performance

Marketing your dealership is an important part of staying ahead and remaining profitable. Many dealers have improved significantly by increasing their marketing efforts.

P-selling To P-sychos

Human beings ride motorcycles primarily because they are fun, convenient and represent a lifestyle with which we want to be connected. The machines you offer represent an emotional commitment and lifestyle expression to us – unlike the European and Asian scooter markets where they are purely tools for transportation. Harley-Davidson doesn’t sell motorcycles; it sells a lifestyle, which in turn brings the parts, pieces and ingredients along for the ride. So what are you selling?

Dominion Powersports Solutions Launches DX1 Platform

DX1 is a complete business management solution that will manage every department with the touch of a button, according to the company. Users will notice a number of system advancements not previously available to the industry, including mobile compatibility, customer data management and advanced dealership support.