MIC Symposium: The Dealer Mindset
The symposium will look at the “Bike First” and “Rider First” mentalities.
AIMExpo Returning to Las Vegas, Bigger and Better in 2023
Including new products, expanded dealer education offerings and a four-wheel showcase.
Outdoor Recreation Getting Bipartisan Boost in Congress
The overwhelming support for the American’s Outdoor Recreation Act of 2022 proves enthusiasm is strong.
MIC Symposium: Electrification of Powersports, Part 2
The conversation continues Thursday, May 26 at 10 a.m. PT.
Ride With Us Moto Intros Planned for All 2022 Overland Expos
MIC is bringing Ride With Us Moto Intros to the West, Mountain West, Pacific Northwest and East Overland Expo shows.
MIC Symposium: Electrification of Powersports
This symposium continues the discussion held at AIMExpo.
MIC Board of Directors Elects Officers, Welcomes New Directors
The board re-elected the officers who were selected in the December special election.
Leading Motorcycling Organizations Meet with DOT Secretary Buttigieg
Three organizations joined forces to share the priorities of the motorcycling community and industry with U.S. Department of Transportation.
AIMExpo Panel: Electrification of Powersports
Two panels will discuss questions revolving around bringing electric vehicles into your dealership.
Open Letter to the Industry From Some of the Legends Who Helped Build It
Motorcycling has been good to us. We are fortunate to have built our careers in the best industry in the world. Collectively, we have more than 400 years in the industry. We’ve seen great innovation in new models bringing about tremendous performance enhancements and safety and convenience features. We’ve witnessed talented riders rise up through
MIC Announces New Board Officers
Chuck Boderman assumes the chair, and Bill Jenkins was elected vice chair.
Countdown to AIMExpo 2022
The final countdown to AIMExpo 2022 is on!