MIC Symposium: The Dealer Mindset

The symposium will look at the “Bike First” and “Rider First” mentalities.

MIC Symposium
AIMExpo Returning to Las Vegas, Bigger and Better in 2023

Including new products, expanded dealer education offerings and a four-wheel showcase.

Outdoor Recreation Getting Bipartisan Boost in Congress

The overwhelming support for the American’s Outdoor Recreation Act of 2022 proves enthusiasm is strong.

outdoor recreation
MIC Symposium: Electrification of Powersports, Part 2

The conversation continues Thursday, May 26 at 10 a.m. PT.

MIC Symposium, electrification
Ride With Us Moto Intros Planned for All 2022 Overland Expos

MIC is bringing Ride With Us Moto Intros to the West, Mountain West, Pacific Northwest and East Overland Expo shows.  

Ride With Us
MIC Symposium: Electrification of Powersports

This symposium continues the discussion held at AIMExpo.

MIC Symposium, electrification
MIC Board of Directors Elects Officers, Welcomes New Directors

The board re-elected the officers who were selected in the December special election.

Motorcycle Industry Council
Leading Motorcycling Organizations Meet with DOT Secretary Buttigieg

Three organizations joined forces to share the priorities of the motorcycling community and industry with U.S. Department of Transportation.

MIC, AMA, MSF logos
AIMExpo Panel: Electrification of Powersports

Two panels will discuss questions revolving around bringing electric vehicles into your dealership.

Open Letter to the Industry From Some of the Legends Who Helped Build It

Motorcycling has been good to us. We are fortunate to have built our careers in the best industry in the world. Collectively, we have more than 400 years in the industry. We’ve seen great innovation in new models bringing about tremendous performance enhancements and safety and convenience features. We’ve witnessed talented riders rise up through

MIC Announces New Board Officers

Chuck Boderman assumes the chair, and Bill Jenkins was elected vice chair.

Motorcycle Industry Council
Countdown to AIMExpo 2022

The final countdown to AIMExpo 2022 is on!