AIMExpo Returning to Las Vegas, Bigger and Better in 2023

After the undeniable success of AIMExpo 2022, the Motorcycle Industry Council’s (MIC) American International Motorcycle Expo is returning to the world-famous Las Vegas Convention Center Feb. 15-17, 2023, and it’s anticipated to be double the size of last year. Tucker Powersports will expand its co-located annual dealer show, helping to continue AIMExpo’s legacy as the most important powersports show in the country.

“Powersports is in the midst of incredible innovation and growth, and AIMExpo 2023 will be at the forefront providing a place for our industry to gather, learn and strategize about the future,” said Erik Pritchard, president and CEO of the Motorcycle Industry Council. “The brands showcased on the show floor, including Tucker, are a demonstration of their commitment to work with us to advance our industry.”

Disruptive Thinking, the main-stage education platform launched last year on the show floor, returns with MIC Symposium-inspired content and will headline thought leaders, industry experts and influencers. Renowned presenters, including Tony Gonzalez and Sam Dantzler of Garage Composites, will share content designed to make dealers think outside the box and beyond the doors of their dealerships.

Continuing the focus on “the business of your business,” AIMExpo Dealer Education will also offer classroom-style education off the show floor. These educational sessions will provide core business solutions related to sales and marketing as well as topics that drive the day-to-day business of retailers, such as F&I, staff retention and consumer engagement.

In addition to the expanded educational offerings, the AIMExpo show floor will be more than twice the size it was last year. Attendees will see a stronger focus on new products from the industry’s top manufacturers, including an emphasis on the four-wheel market segment.

“AIMExpo isn’t just motorcycles — it’s all powersports. And with the growth our industry has seen in the SxS, UTV and ATV segments, we want to showcase the best products our industry has to offer in those categories,” said Andre Albert, MIC director of marketing and events. “Distributors and service providers will also showcase their latest products and services, along with show specials designed to kick-off the powersports industry’s order-writing season.”

In 2023, AIMExpo welcomes back Tucker Powersports with an expanded display presence, dealer VIP activations and one of the biggest highlights of the show: the AIMExpo Industry Party powered by Tucker. “Together with AIMExpo, we made the 2022 show a huge success, and we are working to deliver an even more powerful event at a time full of potential for our industry,” said Tucker Powersports President and CEO Marc McAllister.

AIMExpo wouldn’t be complete without the Dealer Recharge Zone, located on the show floor, and the MIC Business Center. MIC members have access to the Business Center, which offers complimentary meeting rooms, basic business services, a lounge area as well as daily beverages, light bites and lunch.

Celebrity keynote speakers and additional MIC Symposium presenters will be announced in the coming months. Registration and host hotel reservations will open mid-June.

For more information on the show, visit www.AIMExpoUSA.com.

For more information on MIC membership, visit www.MIC.org.

The Sturgis Motorcycle Museum and Hall of Fame recently named Marilyn Stemp and Steve Piehl to its board of directors.

Stemp is a pioneering figure in the motorcycle industry, founding IronWorks Magazine with her late husband, Dennis, and becoming the first female editor of a nationally circulated, mainstream motorcycle magazine. She also revived their trade magazine, Iron Trader News; edits the monthly Kiwi Indian News; contributes to several powersports media outlets; and is the founding editor of Sturgis Rider Daily. Stemp is a noted editor and writer of several motorcycle-focused books. Her consistent support for charitable efforts in the industry include the annual Biker Belles Celebration, Las Vegas BikeFest and as campaign chair for the Sturgis Motorcycle Museum’s development plan in 2014. She co-founded the Flying Piston charity events taking place in Daytona and Sturgis each year and is a National Ambassador for All Kids Bike. Stemp was inducted into both the Las Vegas Motorcycle Hall of Fame and the Sturgis Museum's Hall of Fame in 2018, and in 2022 she was recognized as one of the Top 100 Women in Powersports by DealerNews.