fbpx

MIC Symposium: The Dealer Mindset

The symposium will look at the "Bike First" and "Rider First" mentalities.

What comes first: the motorcycle or the rider? 

Jared Burt of Hero Hub — and AIMExpo Disruptive Thinking moderator — will lead a dealer panel discussion that focuses on two common mindsets of dealers and growing dealership profit:

  1. The “Bike First” Mindset: Selling Units = Customers
  2. The “Rider First” Mindset: Customers = Selling Units

The “Rider First” mindset focuses on developing a community of integrated riders and making the dealership the cultural heart of riders. It’s not just about selling a machine. It’s about selling a lifestyle — a lifestyle where riders are excited to get out and ride. And these riders aren’t just riding more — they’re bringing their friends along for the ride as well. Ultimately, this means more returning customers, more new customers and, ultimately, more profitability. 

The June MIC Symposium will bring together a few of these “Rider First” dealers who are intentionally putting their efforts into developing a culture of riding in their dealerships and supporting the riding community, rather than just selling bikes and expecting that purchasers will automatically become riders. The panel will also explore the dangers of adopting a “Bike First” mindset and why simply selling a motorcycle, side-by-side or ATV isn’t enough and why this line of thinking can ultimately hurt the powersports industry. 

Thursday, June 23, 2022
10 a.m. PT
Free Admission

Register here.

You May Also Like

Charlie Hadayia Jr. Returns to S&S Cycle

With his industry experience and proven track record, Charlie Hadayia’s return aims to drive growth, innovation and market expansion.

charlie-hadayia-feature

S&S Cycle announced that Charlie Hadayia Jr. has returned to the Wisconsin-based company as the director of business development. Hadayia returns to S&S, most recently from APG, where he was senior vice president of supply chain. Prior to that, he was with Tucker Rocky/Biker’s Choice and was first with S&S from 1998-2010, where he worked his way from a tech position to senior manager of racing and customer service before finally becoming the director of product line.

Segway Powersports Hires 2 New Managers

Ton Truong has been promoted to service manager, while Collin Mikottis joins as field marketing manager at Segway Powersports.

segway-new-managers
The Moto Guzzi Open House and Città della Moto Guzzi Rally Return

The event occurs in Mandello del Lario, Italy, from Sept. 12-15.

Moto Guzzi Open House
Engine Ice Launches Refreshed Website

The new website enhances the user experience, providing technical details and an intuitive interface.

Engine Ice website
RumbleOn Resets Leadership Team for Strategy Execution

RumbleOn announces leadership changes to support Vision 2026 strategy, focusing on dealership performance and growing pre-owned business.

rumbleon-new-leadership
Other Posts
NPA Celebrates National Powersports Month

Spread the word and celebrate all things powersports in July!

National Powersports Month
Segway Powersports Launches Full Send Summer Savings Promotion

Segway Powersports’s program with Octane offers 0% APR for 36 months or up to $3,500 rebate on select models.

segway-octane-full-send
Suzuki Doubles Factory Warranty on KingQuad ATVs

New Suzuki KingQuad models purchased after July 1, 2024, will automatically receive the two-year limited warranty.

Suzuki Kingquad warranty
FIN Recovers Multiple Can-Am Mavericks After Early Morning Theft

An early-morning theft from a South Florida dealership resulted in five stolen side-by-sides.

FIN GPS Can-Am Maverick