Apparel Pro: Leather Jackets
The most memorable association of motorcycle riders and leather jackets stemmed from Marlon Brando’s character Johnny in the 1953 movie, The Wild One.
Apparel Pro: Full-Face Helmets
Protection and proper fit should be the most important factor for customers when it comes to choosing a helmet, however full-face helmets inherently have several other benefits that you can point out to them.
Apparel Pro: Eyewear
A thin barrier of glass or plastic can save your customers’ eyes from significant damage from wind, dirt, dust, mud and anything nature decides to throw at them.
Apparel Pro: Off-Road Helmets
One of the biggest improvements to helmets in recent years is the Multi-directional Impact Protection System (MIPS).
Apparel Pro: Gloves
Technology has advanced ergonomics so gloves feel as comfortable as your skin, making movement as natural and as unrestricted as possible.
Apparel Pro: Women’s Apparel
Today, not only on the racetrack, but in all facets of powersports, women are increasingly taking an influential role and becoming proponents of the industry as riders, dealers, designers, enthusiasts and leaders.
Apparel Pro: Boots
When it comes to footwear, your customers probably make a “must have” list that needs to be checked off before they make a purchase and that list should probably cover looks, comfort and protection.
Apparel Pro: Snow Apparel
Your customers might prefer one-piece suits for snowmobiling; everything stays in place and there’s no extra material flopping around in the wind.
Apparel Pro: PWC Apparel
While our motorcycle riding customers are reaching for those mesh jackets, it’s prime selling time to our customers who take to the water.
Apparel Pro: Riding Jeans
When stocking jeans, if you are concerned about safety for your customers, know that some products have Kevlar-reinforced areas, but those won’t help if the denim jeans themselves come apart.
Apparel Pro: Touring Apparel
This spring I was lucky enough to spend over two months in both Western and Eastern Europe touring my motorcycle. Not only did I ride through very diverse seasons, spring into summer, but I also rode in very diverse geographic locations and weather conditions. Two months to myself gave me a lot of helmet time
Apparel Pro: Boots
[dropcap]I[/dropcap]n terms of motorcycle protective apparel, boots are often the least thought of apparel item. Apparel reviews abound on helmets, jackets, pants and race suits, but why is it that we never hear much about footwear given that riding shoes and boots are generally the one thing we wear all day without removing when in
