fbpx

Apparel Pro: Boots

When it comes to footwear, your customers probably make a “must have” list that needs to be checked off before they make a purchase and that list should probably cover looks, comfort and protection.

I’m always looking for new footwear because I seem to put my boots to work more than any other piece of clothing. Sure, my worn-out kicks that I’ve been wearing for about seven years still get the job done, but they’re torn up, no longer 100-percent waterproof and there’s a perpetual mud stain that I can’t seem to get out, no matter how hard I scrub. When I walk into a dealership as a customer, I want to set my eyes on a pair and visualize myself wearing them until the soles give out. That’s when I know I’ve hit the jackpot.

When it comes to footwear, your customers probably make a “must have” list that needs to be checked off before they make a purchase and that list should probably cover looks, comfort and protection.

Style

Like any piece of clothing, there is something about new footwear that is always eye catching. Whether it’s high quality leather, a shiny new buckle or perfectly tied laces; if someone is going to spend money on boots, they need to look the part.

With riding jeans and pants coming in different shapes and sizes to fit everyone’s preference, stock your shelves with boots that both look good dressed up with the trendy “skinny” jeans, but also with boot cuts as well. Note: If it looks strange on a mannequin, it will most likely look the same on a person.

Comfort

If you’re like me, you probably sleep in a bed with a 4 in. memory foam mattress topper. If your customers are looking for that same comfort, boot manufacturers are integrating memory foam into the insole for all-day comfort.

It is becoming more frequent to see lightweight boots, but there is no lack in features just because the boot weighs less. Lightweight boots are designed to keep air moving to avoid sweaty feet. A common fabric that creates this air movement is Gore-Tex, which is a specially designed fabric membrane that repels liquid while allowing water vapor to pass through the material to keep the wearer’s feet dry.

Protection

Water protection is probably the most desired aspect of boots that buyers are looking for. Next to waterproofing is armor. Reinforced toes and heels paired with calf and ankle protection have advanced technology to conform to the shape of the wearer’s body to meld with the boot and allow for increased movement and optimum protection.

Specialized foam and gel inside of the boots can reduce vibrations, which otherwise would lead to rider discomfort.

Once the rider is off of their motorcycle, manufacturers made sure that wearers are able to safely stand and be seen with anti-slip soles and reflective material on the heel of boots for added protection.

Now that your list is checked off, it’s time to stock up on the latest trends in boots to meet your customer’s needs and get them to say “out with the old and in with the new.”

You May Also Like

Earpeace Moto Pro Adventure Edition Earplugs

Available in a 27-decibel Pro filter set, the Moto Pro Adventure Edition includes contour earplugs in small, medium and large sizes along with an aluminum carrying case.

Just in time for spring riding season, Earpeace has released its new Moto Pro Adventure Edition earplugs. Although winter was long, moto folks can now hit the open road with Earpeace's patented Contour earplugs. Crafted to conform perfectly to the ear canal, they offer an unparalleled fit, ensuring maximum comfort even during extended rides.

Polaris Slingshot Introduces Over 40 New Styles in 2024 Spring Apparel Collection

Drawing inspiration from its vehicle lineup, the collection features bold and colorful designs coupled with subtle and sleek looks to show off one’s personal style.

Polaris Slingshot 2024 Spring Apparel Collection
Airbag-Equipped Harley-Davidson Smart Vest Offers Advanced Protection

Powered by D-air from Dainese Technology and sized for men and women.

Harley-Davidson Smart Vest
Apparel Pro: Embracing the Elements With Waterproof Motorcycle Jackets

Various styles of waterproof jackets are available for every type of customer.

motorcycle riding in rain
Joe Rocket Women’s Velocity2 Jacket

The Velocity2 Jacket has a removable/replaceable spine pad and a removable, full-sleeve, waterproof liner.

Women's Velocity2 Jacket

Other Posts

Racer and Dealer Sponsorship Must Be a Two-Way Street

You’re better to have no racers than the wrong racers.

REV’IT! Xena 4 Ladies One-Piece Suit

AAA-rated women’s leather one piece with airbag vest.

Xena 4 Ladies one-piece suit
How to Respond to Digital Leads

Timing, presence and tools are all critical.

Digital leads
How to Attract, Retain and Develop Talent

This recorded AIMExpo education track features a panel of dealers discussing their hiring and retention practices.

MPN talent panel, AIMExpo 2024