Apparel Pro: PWC Apparel

While our motorcycle riding customers are reaching for those mesh jackets, it’s prime selling time to our customers who take to the water.

It’s full-on summer now, and in many parts of the country temperatures are reaching triple digits. While our motorcycle riding customers are reaching for those mesh jackets, it’s prime selling time to our customers who take to the water. The good news is that there is much more beyond the PWC vests to draw customers into your dealership.

Mid season is a great time to re-evaluate your offerings. How are your displays holding up? Are they neat and uncluttered or are they picked over? Do they show your stock to the best advantage and are they well lit? The visual displays in your dealership need to be working as hard as your sales people enticing customers to buy.

Ensembles are a great place to start. Stock entire matching outfits, making it easy for your customers to find items that go together, rather than having to wander to different parts of your store to collect the items they want and need. (Ever wonder why the dips are right next to the chips in the grocery store?) By showing your customers the whole lifestyle picture at one glance, it’s easier for them to imagine themselves in that outfit.

Showing your customers how much fun they can have with their PWCs is more effective than relying on boring words on signs to get your message across. Dress up your mannequins, and better yet, use compelling pictures to demonstrate all the fun that can be had on the water. When customers can envision using your product, you’re more likely to make a sale because it gives them an immediate point of reference.

According to Alex Fox, brand manager for Slippery Wetsuits, the trending colors this season based on sales are the traditional black and charcoals. Hi-vis neon yellow/black vests follow, so if your racks are languishing full of other colors, order up some product in the trending colors. Slippery’s entry-level Hydro vest is one of best-selling vests they offer, and it comes in adult, youth and even child sizes and can be worn both by men and women.

Offer a range of products, with the heaviest investment in entry level. Make sure you’re also selling the bits that go under the vests, like the popular lightweight Lycra, nylon and polyester watersports shirts. These are stylish on and off the watercraft, and can dramatically dress up your displays with style and color.

Are your displays dynamite and your customers just not getting to your racks? Switch up the lighting on the displays and watch where the customers are drawn. Try appealing to the five senses: smell, taste, sound, sight and touch. Very often displays focus on just creating visually engaging products, forgetting about the other four senses.

Creating a multi-sensory experience in your store might sound difficult, but brainstorm a bit and see if you can incorporate more than one sense. Have fun creating your displays, get your most enthusiastic sales people on the project, then sit back and watch how people react. Your customers might just feel the fun themselves and your displays might become first-rate sales tools.

You May Also Like

Honda Announces Return of Pioneer 700 for 2025 Model Year

The Pioneer 700 Forest version is now offered in TrueTimber Atera Camo.

2025 Honda Pioneer 700-4 Forest TrueTimber Atera Camo

American Honda confirmed the return of its popular midsize multipurpose side-by-side model for the 2025 model year—the Pioneer 700. Since its inception, the Pioneer platform has been highly regarded for its extensive range of applications and rock-solid dependability, and for the 2025 model year, the Pioneer 700 continues the legacy of versatility and reliability. Some versions receive new colors, with the Pioneer 700 Forest and Pioneer 700-4 Forest now offered in TrueTimber Atera Camo, resulting from an extensive, powersports-exclusive brand partnership between Honda and the popular camouflage brand.

Earpeace Moto Pro Adventure Edition Earplugs

Available in a 27-decibel Pro filter set, the Moto Pro Adventure Edition includes contour earplugs in small, medium and large sizes along with an aluminum carrying case.

Polaris Slingshot Introduces Over 40 New Styles in 2024 Spring Apparel Collection

Drawing inspiration from its vehicle lineup, the collection features bold and colorful designs coupled with subtle and sleek looks to show off one’s personal style.

Polaris Slingshot 2024 Spring Apparel Collection
Airbag-Equipped Harley-Davidson Smart Vest Offers Advanced Protection

Powered by D-air from Dainese Technology and sized for men and women.

Harley-Davidson Smart Vest
Apparel Pro: Embracing the Elements With Waterproof Motorcycle Jackets

Various styles of waterproof jackets are available for every type of customer.

motorcycle riding in rain

Other Posts

Answer Racing to Support Wisconsin ATV/UTV Rider Training and Ambassador Program

Ambassadors will encourage youth to register for ATV Rider Safety Training and to follow important safety practices.

Answer Racing Wisconsin Ambassadors
SUPER73 Announces Collection of Model Year 2024 E-Bikes

SUPER73 utilized rider-inspired feedback to upgrade the look and feel of the latest lineup of premium e-bikes while debuting a new retail store at Irvine headquarters.

SUPER73 2024 e-bikes
Pedego Unveils 2024 Electric Bike Models

The models are the Moto, Cargo and Fate Tire Trike.

Fat Tire Trike
NPA Pre-Owned Market Update: March 2024

Used pricing has finally returned to normal levels post-COVID, and normal seasonality has returned.

National Powersport Auctions, NPA, Market Report