fbpx

Apparel Pro: Women’s Apparel

Today, not only on the racetrack, but in all facets of powersports, women are increasingly taking an influential role and becoming proponents of the industry as riders, dealers, designers, enthusiasts and leaders.

Growing up on a racetrack that was dominated by the opposite sex, I was constantly challenged to “be like the boys,” which included racing faster, jumping higher and proving that my gender was not an excuse for a loss. Competing was the easy part; finding clothing that fit my body comfortably was difficult.

Today, not only on the racetrack, but in all facets of powersports, women are increasingly taking an influential role and becoming proponents of the industry as riders, dealers, designers, enthusiasts and leaders.

Growing stronger over recent years, the clothing industry has met the demand for women riders and they’ve certainly bypassed the days of coloring men’s clothing pink.

Each new apparel line continues to improve on fitting the female form with expansion into all types of riding including street, off-road, racing and adventure touring using different materials that are both lightweight and durable.

Strong demand and sales in 2018 has brought many new women’s styles for 2019, and with all of these, it is important to keep a range of sizes in stock. There is nothing more disappointing for a consumer to find what they are looking for but not find the size, and we know this is just as disappointing for the dealer to lose the sale. Of course, it isn’t always practical to keep a mass of inventory in stock at all times. Try to have at least one piece in every size, that way, you can order different colors as your customers need them.

When selling to women, it is always a good idea to ask the rider to test the apparel by sitting on a motorcycle or powersports vehicle that is similar to what they ride. Chances are, a jacket may look perfect zipped up when the person is standing up straight, but the fit is wrong in the riding position. For example, if they are a street rider on a low-profile bike, they might want to size up to give their bust more freedom, based on their body angle when riding.

It always helps to survey your customers. Ask what they ride and follow up with your distributor to see what they recommend. Distributors can always give you an indication of what styles are trending on the market, what other dealers are selling a lot of and how you can better serve your customers.

Don’t forget about gloves, boots and accessories. Along with jackets and pants, always make sure you offer the entire outfit to your customers so your dealership becomes a one-stop shop.

You May Also Like

Earpeace Moto Pro Adventure Edition Earplugs

Available in a 27-decibel Pro filter set, the Moto Pro Adventure Edition includes contour earplugs in small, medium and large sizes along with an aluminum carrying case.

Just in time for spring riding season, Earpeace has released its new Moto Pro Adventure Edition earplugs. Although winter was long, moto folks can now hit the open road with Earpeace's patented Contour earplugs. Crafted to conform perfectly to the ear canal, they offer an unparalleled fit, ensuring maximum comfort even during extended rides.

Polaris Slingshot Introduces Over 40 New Styles in 2024 Spring Apparel Collection

Drawing inspiration from its vehicle lineup, the collection features bold and colorful designs coupled with subtle and sleek looks to show off one’s personal style.

Polaris Slingshot 2024 Spring Apparel Collection
Airbag-Equipped Harley-Davidson Smart Vest Offers Advanced Protection

Powered by D-air from Dainese Technology and sized for men and women.

Harley-Davidson Smart Vest
Apparel Pro: Embracing the Elements With Waterproof Motorcycle Jackets

Various styles of waterproof jackets are available for every type of customer.

motorcycle riding in rain
Joe Rocket Women’s Velocity2 Jacket

The Velocity2 Jacket has a removable/replaceable spine pad and a removable, full-sleeve, waterproof liner.

Women's Velocity2 Jacket

Other Posts

NPA Pre-Owned Market Update: March 2024

Used pricing has finally returned to normal levels post-COVID, and normal seasonality has returned.

National Powersport Auctions, NPA, Market Report
The Future of Buying: Navigating Powersport Consumer Trends

Insights into a study on the future of powersport shopping.

Future of Buying Study
Racer and Dealer Sponsorship Must Be a Two-Way Street

You’re better to have no racers than the wrong racers.

REV’IT! Xena 4 Ladies One-Piece Suit

AAA-rated women’s leather one piece with airbag vest.

Xena 4 Ladies one-piece suit