The Art of Upselling Helmets
Motorcycle helmets are the bread and butter of motorcycle apparel sales. Helmets are an easy sell; every dealership stocks them, and customers that mosey in the door asking for them generally walk out carrying one. Wouldn’t it be great, then, if you could make a significant improvement to the dealership’s bottom line just with a little upsell?
Apparel University Part II
It’s a fact that the most successful dealerships are good at PG&A sales as well as selling units. In today’s hurry-up world it’s natural to gravitate towards the easy solutions to turn a profit. The expedient approach, however, might not always be the best one for serving customers, and ultimately it may not be the
Apparel University
Merchandising Success for All Markets