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PODCAST: V-Twin Q1 Market Update

With the first quarter results in from major OEMs, the impact of the coronavirus has created a rippling effect that will reflect well into the remainder of the year. 

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Harley-Davidson’s global retail motorcycle sales in the first quarter were significantly impacted by the virus. U.S. retail sales were up a strong 6.6% until the pandemic took hold in the U.S. in mid-March. For the full quarter, U.S. retail sales finished down 15.5% compared to prior year for the Motor Company. International retail sales were down 20.7% compared to 2019 and Europe 601+cc market share was 7.6% in the first quarter.

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