The countdown has started. In just 100 days, Milwaukee will host the music and mototainment event of the season when the annual Harley-Davidson (H-D) Homecoming Festival kicks off its four-day run. A complete schedule of free and ticketed family-friendly events and musical performances planned for July 25-28 at venues across the Milwaukee area is posted, and advance Veterans Park tickets are on sale at HDHomecoming.com. The big weekend revs up at 4:30 p.m. on July 25 with opening ceremonies at Davidson Park, the new outdoor community hub created by the Harley-Davidson Foundation at Harley-Davidson Headquarters on Juneau Ave. in Milwaukee.
Advance Tickets on Sale Now
Harley-Davidson Homecoming Festival headliner musical acts Red Hot Chili Peppers (July 27) and Jelly Roll and HARDY (July 26) are each scheduled to perform with other top acts at Veterans Park on the Milwaukee lakefront. Both days will feature a mind-blowing fusion of music on two stages and action, featuring the biggest name in action sports — Nitro Circus — plus additional entertainment, local food, beverages and more for enthusiasts of all ages. Admission to Veterans Park for performances and other activities on July 26 and 27 requires a ticket. Veterans Park ticket options include 2-Day and 1-Day General Admission (GA), new for 2024 General Admission Plus (GA+) or VIP tickets offering new and enhanced experiences. Additional artists scheduled to appear include: Warren Zeiders, Priscilla Block, Hueston, Shaylen and DJ CHILL on Friday, July 26; and The Offspring, Cypress Hill, Destroy Boys, Otoboke Beaver, Irontom and DJay Mando on Saturday, July 27. The full performance schedule is available at HDHomecoming.com. All events are designed to be family friendly and open to all fans. Children age 10 and under are admitted free with an adult General Admission ticket.
Celebrating Willie G. Davidson
A celebration of the contributions of Willie G. Davidson to Harley-Davidson and motorcycling will be a highlight of the 2024 Harley-Davidson Homecoming Festival. Grandson of H-D founder William A. Davidson, a respected artist, designer, leader and legend who has travelled the world as an ambassador of motorcycling and the Harley-Davidson brand, Willie G. worked for Harley-Davidson for 49 years before retiring as chief styling officer in 2012. All Harley-Davidson Homecoming Festival venues will honor Willie G. Davidson through both imagery and activations. In addition to highlights of Willie G. throughout its campus, the Harley-Davidson Museum will host a WGD Ride In Custom Bike Show presented by V-Twin Visionary on Saturday, July 27. An engraved Willie G. Award will be presented to the Best-In-Show winner.
Guided tours will take place at Juneau Ave. Harley-Davidson Headquarters, highlighting various spots in the building connected to Willie G. Davidson. To celebrate Willie’s passion for vintage motorcycles, a vintage motorcycle show will also be held at the venue.
Maximum Mototainment
Harley-Davidson Homecoming™ Festival events will be held at a mixture of free and ticketed venues across the Milwaukee area, including Veterans Park, the Harley-Davidson Museum, the all-new Davidson Park on Juneau Avenue, Harley-Davidson Powertrain Operations in Menomonee Falls, and at local Harley-Davidson dealerships.
Veterans Park
In 2024, the Veterans Park venue on the Lake Michigan shore offers more food options, additional VIP shaded areas to relax in, improved VIP stage viewing and a new GA+ ticket option in addition to GA and VIP ticket options. Visit the Harley-Davidson Hangout to see a display of 2024 Harley-Davidson and LiveWire motorcycles and learn more about Harley-Davidson Membership benefits and programs offered by EagleRider as well as to enter the Harley-Davidson Riding Academy sweepstakes.
The electrifying energy of Nitro Circus returns to Veterans Park. Leveraging advanced ramp technology, Nitro Circus presents its “Everything Flies” show three times daily on Friday and Saturday, featuring top action sports athletes showcasing incredible skills in bicycle motocross, skateboarding and a variety of mind-blowing contraptions. Exclusive to the Harley-Davidson Homecoming Festival will be motorcycle stunts and jumps executed by Nitro Circus riders on Harley-Davidson motorcycles, closing with an attempt at a record bagger stunt on Saturday. Expect gravity-defying stunts, heart pounding adrenaline and an unforgettable experience for all.
Enjoy great Wisconsin-brewed beverages like Miller Lite, Miller High Life, Leinenkugel’s and more inside or outside the Beer Hall as you enjoy the festival. Mission Foods will be showcasing its Harley-Davidson King of the Baggers racing partnership along with sampling motorcycle-shaped tortilla chips. And festival-goers will have the chance to win VIP ticket upgrades and savor the flavor of Smirnoff ICE Red White & Berry at the Smirnoff ICE Chill Zone.
On Friday and Saturday of Homecoming Festival weekend, skip the hassle of driving and finding a parking spot by using the Milwaukee bar and restaurant shuttles to get to Veterans Park. Stay updated on the Festival FAQs to discover which bars and restaurants are participating this year. For bars and restaurants interested in providing a shuttle service, email [email protected] to reserve your spot and obtain a shuttle permit.
Harley-Davidson Headquarters and Davidson Park
Visit this new Harley-Davidson Homecoming Festival venue to take a guided Juneau Ave. Historical Tour through and around the current company headquarters buildings that once served as the original manufacturing factory. The first 1,000 tour attendees each day will receive an exclusive Juneau Ave Historical Tour coin. Enjoy family-friendly activities, such as Friday’s STE(A)Magination Day and Saturday’s Interactive Art + Culture Fair, local food, music and a vintage motorcycle showcase at Davidson Park.
Harley-Davidson Museum
A free concert performance by Kenny Wayne Shepherd on Thursday night at the H-D Museum will kick off the Harley-Davidson Homecoming Festival. The Museum campus is a marquee venue, mixing Harley-Davidson heritage with the excitement of today’s two-wheeled moto lifestyle. Stop by for Museum tours (ticket required), shopping, food and beverage, interactive exhibits by Rockford Fosgate Motorcycle Audio experience, Dunlop Motorcycle Tires display, Twisted Tea hard iced tea activation area, Wisconsin Lottery Follow Us To The Fun, Official Harley-Davidson Trucks display, a 2024 H-D motorcycle showroom, V-Twin Visionary custom bike shows, an H-D Member Check-In, Harley-Davidson Factory Race Team Experience, Real Deal Revolution Workshoppes, free live music daily on the Rockford Fosgate Stage and more.
Harley-Davidson Powertrain Operations
Take a demo ride on a new 2024 Harley-Davidson motorcycle, watch a police skills demonstration and enjoy a self-guided 45-minute tour of the Powertrain Operations facility where the heartbeat of every Harley-Davidson motorcycle is assembled. Located in Menomonee Falls, Wisconsin, just a short ride from downtown Milwaukee, be sure to book a tour today at HDHomecoming.com to secure a spot and receive a special keepsake.
Harley-Davidson Dealership Events
Six Milwaukee-area Harley-Davidson dealerships will be hosting events and entertainment during the run of the Harley-Davidson Homecoming Festival. Those dealerships include House of Harley-Davidson (Greenfield), Milwaukee Harley-Davidson (Milwaukee), Suburban Motors Harley-Davidson (Thiensville), Uke’s Harley-Davidson (Kenosha), West Bend Harley-Davidson (West Bend) and Wisconsin Harley-Davidson (Oconomowoc). Check out each dealer’s website for detailed information on their events, demos and rides.
Complete details on all Harley-Davidson Homecoming Festival ticketing options, venues, entertainment, scheduled events, Harley-Davidson factory tours, FAQ and lodging are available at HDHomecoming.com, where visitors can also sign up to receive Homecoming updates.
