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Growing Side-by-Side, ATV Segment Well Represented at AIMExpo Presented by Nationwide

One of the strongest representations of exhibitors on the show floor comes from the continuously growing four-wheeled side-by-side and ATV segment.

Pied Piper Ranks Motorcycle, UTV Dealerships Response to Internet Inquiries

BMW ranked highest in the Pied Piper Internet Lead Effectiveness Study, which measured how dealerships responded to customer inquiries received through dealership websites.

Ian Kowalski Lands Podium Position for 3rd Round in a Row

In 2018, Kowalski has been focused on taking his youth off-road racing career to new heights, developing his new race machine, the HISUN Strike 250.

Ian Kowalski Takes 2nd Place at Mormon Lake Grand Prix

After a tough fought battle, Kowalski was able to outlast the competition and grab second place despite the rough and unpredictable track conditions at the Mormon Lake Grand Prix.

Powersports Market Projected to Grow, Forecast to 2023

The Global Powersports market sales value was $11,334 million in 2017, and it is projected to reach $13,596 million in 2023.

hisun UTV in desert
ATV, Side-By-Side Innovations Add Fun to Functionality

Not only are utility vehicles designed for hauling, herding and transportation, they can be fun, too.

WPS Employee Spotlight

WPS is highlighting the accomplishments and roles of four team members who work with several of the company’s featured brands, more than 130,000 products and over 10,000 dealers worldwide.

5 Off-Road Safety Tips

Just like wearing sunscreen before you spend a day at the beach, there are safety precautions a rider must take before they get behind the wheel of an ATV or side-by-side.

Pied Piper: How UTV Dealers Turn Shoppers into Buyers

Pied Piper’s President and CEO, Fran O’Hagan demystifies the “mystery shopper” to help dealerships identify customer satisfaction in the UTV market.

CAN-AM Side-by-Side Dealers Ranked 1st by Pied Piper’s 2018 ‘PSI for UTVs’ Industry Study

For more than ten years, the automotive and motorcycle industries have used PSI mystery shopping as a tool to improve the sales effectiveness of their dealer networks, turning more shoppers into buyers.

Capturing the Youth UTV Market

With so many young racers at the World Championships, how can dealers help promote the rising interest in the youth UTV market?

Ian Kowalski racing UTV World Championship
Side-By-Side Sales Expected to Climb

While predictions for the forthcoming riding season are not as upbeat for motorcycle dealers as many were hoping at this point in the year, there is one positive segment, however, and that has been SxS/UTVs.

UTV Market Trending Up?

In 2008, the number of UTVs sold in the U.S. was around 270,000 units before the financial crisis took hold. In 2016, that number had grown to just under 411,000!

MARKET UPDATE: RUVs Rocking! ATVs Rolling!

The silver lining in the face of continuing soft motorcycle sales has been the hidden strength of the Side-by-Side (SxS) market and continued stability of the ATV sector. We say “hidden” because unlike motorcycles, scooters and ATVs, Recreational Utility Vehicles sales are not reported by the Motorcycle Industry Council. Overall ATV/UTV new unit sales fell

AIMExpo Show Floor 95 Percent Sold Out with Most OEM Exhibitors to Date

With less than two months until opening day, the American International Motorcycle Expo (AIMExpo) will welcome a record number of exhibiting original equipment manufacturers (OEMs) in its debut at the Greater Columbus Convention Center in Ohio, from September 21-24.

AIMExpo: SxS and ATV Exhibitors Will Have Big Presence in Columbus

More than 50 companies will fill the Greater Columbus Convention Center in Ohio from Sept. 21-24, making it the strongest showing of four-wheeled vehicles, accessories and gear yet seen at the industry’s premier motorcycle and greater powersports expo.