Off-Road Profitability: Selling the Right Vehicles Leads to High Margins
There are several factors to consider before adding an OEM to your dealership. Will the company have inventory, with a model mix that’s in demand? Are the vehicles competitively priced?
Pied Piper PSI: Harley-Davidson Dealerships Ranked No. 1 in 2021 for Responding to Website Customers
To complete the 2021 ILE study, Pied Piper submitted customer inquiries through the individual websites of 6,407 dealerships between July 2020 and March 2021, asking a question about a vehicle in inventory, and providing a customer name, email address and local telephone number.
Adapting to the Unknown Builds OEM Success
More people than ever before are flocking to HISUN dealers throughout the country and they certainly like what they see.
Pandemic Propels OEM Growth
HISUN had its foot on the gas, prepared to take on the challenges that this year created, ultimately moving the company further into their growth strategy at an accelerated rate.
BRP’s Can-Am UTV Dealers Ranked No. 1 by Pied Piper Prospect Satisfaction Index
COVID-19 drove industrywide changes in dealership sales behaviors, but for the third year in a row, BRP’s Can-Am dealerships were the top ranked UTV brand.
Picture Perfect: Driving Leads with High-Quality Content
Statistically, powersports buyers spend hours researching a vehicle online before they ever step foot into a dealership. According to a study performed by Cox Automotive, 90% of individuals surveyed considered photos to be extremely important in the decision-making process of purchasing a vehicle. Expectations are high among online shoppers, with a desire to see much
SxS Market Update in the COVID-19 Crisis
The side-by-side market was on an upward trajectory until March, when the world was hit with the COVID-19 pandemic. Most of the powersports industry, and country, shut down or reduced staff and limited retail operations.
Driving a Path to Success
Jeremy Prewett, owner of Outpost Motorsports in West Plains, MO, began working in a Polaris dealership right out of high school. After changing careers, he was motivated to get back into the powersports industry.
Digital Marketing Programs Connect Dealers to Customers
According to Facebook, there are over 2.37 billion monthly active users on their social media platform alone. With the touch of a button, you have the ability to reach your customers and gain new ones. Statistics show that your dealership might already have an active social media page, but are you using social media to
Check Out The November Issue of MPN
Learn more about HISUN Motors embracing the UTV market; winter service and storage; a dealership in Durango, CO; and much more!
Pied Piper: BRP Can-Am Dealers Ranked No. 1 in Prospect Satisfaction Index
For the second year in a row, BRP’s Can-Am dealerships were the top ranked brand, reports the newly released 2019 Pied Piper Prospect Satisfaction Index U.S. UTV Industry Benchmarking Study.
Going Social: Increase Profits with Social Media Marketing
In the world of the Amazon Effect and instant gratification, how powersports dealers reach customers has become more complex, but it isn’t rocket science.
Harley-Davidson Dealerships Ranked 1st for Responding to Website Customers
The 2019 Pied Piper PSI Internet Lead Effectiveness Industry Study answered the question, “What happens when UTV or motorcycle customers visit a dealer website and inquire about a vehicle?”
Call-to-Action: How to Turn Followers into Dollars
According to Facebook, over 1.5 billion people use the social media platform every day. On top of that, over 2.3 billion use Facebook every month. With the large range of potential customers available to businesses on social media, are you using Facebook effectively to generate new sales at your dealership? Call-to-Action Facebook includes a feature
Get Social: How Online Marketing Can Boost Sales
If you’ve hesitated on getting involved in online marketing, now is the time to get your feet wet. In 2019, the internet and social media has taken a prominent place in our daily lives and has no intention of disappearing. So how can dealers take advantage of this opportunity? “If leveraged to its fullest potential,
Youth ATV, UTV Market Expected to Hit $380M by 2024
Increased participation in events for off-road riding, including racing, has influenced and diversified the range of models offered in the segment, also allowing for a varied price range to support business growth.
