WPS Employee Spotlight

WPS is highlighting the accomplishments and roles of four team members who work with several of the company’s featured brands, more than 130,000 products and over 10,000 dealers worldwide.

For over 58 years, Western Power Sports has delivered products to the powersports industry through its regional warehouse network based in Idaho, California, Tennessee, Pennsylvania, Indiana and Texas. WPS is highlighting the accomplishments and roles of four team members who work with several of the company’s featured brands, more than 130,000 products and over 10,000 dealers worldwide.

Aaron T. Abreu, vice president of product segments

Aaron Abreu has a long history of working in the powersports industry spanning from 17 years at Cycle Gear and nearly five years at Tucker Rocky before heading to Western Power Sports. As Vice President of Product Segments, Abreu’s focus will be improving logistics, communications, and time from product development to final placement at dealer’s shops. Abreu has relocated from Texas to Boise, Idaho with his wife and two sons, where they will enjoy plenty of riding and camping in the mountains.

Tyler Steel, Harddrive American V-Twin sales and marketing advisor

Tyler Steel has been working in the powersports industry for over six years with experience as a general manager, regional sales rep and sales manager for several companies including Powersports Store and Hisun USA. Now, Steel will be working in sales for Harddrive and its diverse catalog of V-Twin focused products. His hobbies include riding motorcycles and tackling rugged terrain in rock crawling jeeps.

Bobby Shaffer, inside sales and marketing advisor

Bobby Shaffer has worked full circle from being inside of the warehouse working on freight and picking orders to inside sales where he is placing orders utilizing his customer service skills and friendly demeanor. To assist in helping customers make informed decisions on products, he utilizes his 22 years of MX and Enduro riding experience. He owns two dirt bikes and can be seen tearing up local tracks on weekends.

Robert Beauchamp, WPS/Harddrive sales and marketing advisor

With 30 years of powersports industry experience and a strong background in racing motocross in California, Robert Beauchamp is a perfect fit for the WPS family. In 30 years, Beauchamp has created plenty of business relationships that help him every day while informing dealers on the best new products WPS has to offer. In his spare time, he teaches his young son the joys of hitting the throttle on a mini motocross bike.

Link: WPS

WPS (Western Power Sports Inc.)
Phone: (208) 319-3079Phone: (800) 999-3388Contact: Rebecca Shaffer

You May Also Like

Triumph Launches Online Clothing Shop and Heritage Collection in the U.S.

Many customer will be able to shop the Triumph Heritage Collection for the first time.

Triumph Online Clothing Shop

Triumph has launched its Online Clothing Shop in the U.S., providing customers with the convenience of shopping the brand's full collections online. With the launch of the eCommerce page, the Triumph Heritage Collection of clothing is available for the first time in the US.

The new Online Clothing Shop offers a premium online shopping experience for the full range of Triumph Clothing. The proven shopping platform, which has been live in Europe for over a year, offers shoppers fast and reliable shipping, hassle-free returns and dedicated customer support. Orders are shipped quickly and reliably through UPS, ensuring customers receive their purchases in a timely manner. Triumph offers a 30-day return policy, allowing customers to easily make returns if they’re not satisfied with the fit or simply find they selected an item that’s not right for them. For any order concerns, customers will have access to a dedicated in-house customer support service, which will assist with any inquiries or concerns they may have.

Turn 14 Distribution Adds Several Companies to the Line Card

Turn 14 added RK Chain, Hinson Clutch, Athena and Maxima Racing Oils to its offerings.

RK Chain, Hinson Clutch, Athena, Maxima Racing Oils
Segway Powersports Experiences Record Growth in Q1 Amidst a Flat Market

The off-road powersports vehicle manufacturer continues to increase its U.S. market share with record year-over-year Q1 sales figures and new dealer signups.

Segway Villain
Parts Unlimited Welcomes New South Central Region Sales Rep

Romero comes with several years of powersports experience at the distributor level.

Anthony Romero
VP Racing Named Official Powersports Oil for Giaccmoto Yamaha Racing

VP powersports engine oils are also the choice of championship teams in the MotoAmerica series.

VP Racing logo

Other Posts

Check Your Blind Spots —An Extra Look Can Save a Life

May is Motorcycle Safety Awareness Month.

Motorcycle Safety Awareness Month
Turn 14 Adds Yuasa Battery

Yuasa Battery has been manufacturing powersports batteries in the U.S. since 1979.

SP Connect Appoints Ryan Lewis as National Sales Manager

Lewis joins SP Connect following a distinguished 20-year tenure in powersports.

Johnny Campbell to Lead Honda True Adventure Tour

Influencers to complete border-to-border route aboard Honda ADV models.

2024 Honda True Adventure Tour