Motorcycle Test Drives Made Easy
Taking a demo ride at a motorcycle dealership is often discouraged, despite the fact that it is a must in the customer’s mind. Why is this?
Podium: Impact of COVID-19 on Online Reviews
The results from the nationwide study highlight how COVID-19 has driven key shifts in expectations and perceptions around online reviews, particularly in relation to local businesses.
Can-Am to Give Away Custom Motorcycle to Deserving Veteran
BRP has teamed up with the Road Warrior Foundation this Veterans Day to bring its “Adventure Therapy” mission to life.
Polaris Launches Inaugural Empowersports Women’s Riding Council
The Empowersports Women’s Riding Council is composed of distinguished women who are riders, adventurers, leaders and entrepreneurs who bring unique perspectives and insights to the powersports space.
SEMA Show Cancelled for 2020
SEMA, the Specialty Equipment Market Association, announced today that due to COVID-19 and concerns that event facilities and services will be unavailable, the SEMA Show will not be taking place in 2020.
Red Line Synthetic Oil Launches ‘Maintain Your Chain’ Powersports Giveaway
As part of the ‘Maintain Your Chain’ campaign, 20 cans of product will be given away to entrants over the course of four weeks, with winners to be announced on Red Line’s Instagram and Facebook stories.
Picture Perfect: Driving Leads with High-Quality Content
Statistically, powersports buyers spend hours researching a vehicle online before they ever step foot into a dealership. According to a study performed by Cox Automotive, 90% of individuals surveyed considered photos to be extremely important in the decision-making process of purchasing a vehicle. Expectations are high among online shoppers, with a desire to see much
Woman Veteran-Owned SportBike Chic Launches Motorcycle Apparel Line for Female Riders
The newest motorcycle apparel line designed specifically for the needs of women, SportBike Chic was launched in 2016 by U.S. Marine veteran and motorcycle enthusiast, LaShundra Rucker, to fill the gap in motorcycle apparel for female riders.
Viking Bags Ranked as One of the Best Online Shops in America
To find out the best online shops in America, Newsweek collaborated with Statista to rank the top 1,000 online shops across eight industries and 39 categories.
The First Time Rider: Diving Deeper on the Future of Our Industry
The average motorcyclist was 40 years old in 2009, but by 2018 — that number had risen to 50, so the demographic that has fueled our industry over the past twenty years is getting older and potentially aging out of the lifestyle. Instead of buying their first bike, they’re buying their last.
Forecast Calls for an Optimistic Snow Season
In the midst of stocking up on candy for trick-or-treaters, consider stocking your showroom for the winter so your customers can be prepared for what is predicted to be a positive 2020 season.
Dunlop Introduces High-Tech Trailmax Mission Adventure Tire
Consumers can expect to get double the miles of some of the competitive rear tires, and more than that from the front.
Black Book: Powersports Values Decline as Fall Arrives
Black Book reported that prices this month reflect both normal seasonal trends as well as the fact that new model sales have been somewhat sluggish this year, with many dealers awaiting incentives from the manufacturers to help move inventory.
Tangible Ways to Bring In New Riders
To help dealers find a tangible solution to bring in new riders, Paige Bouma, vice president of recreational brands at Cycle Trader demystified the complexity of the subject in her presentation “Capturing the Millennial Market — It’s All in the Story You Are Telling.”
PowerSports Xtreme Digital Marketing Adds Dynamic Payment Options to Lead Gen 3.0 Toolset
PSXDigital increases online lead generation by 32% for dealership customers with the launch of new features within its third-generation lead conversion suite of tools.
PODCAST: Social Media Marketing
MPN speaks with industry experts about how social media marketing can improve sales for dealerships.
