Shop Talk: Average Is Expensive
The average expectation from dealers has been steadily decreasing. While I can’t put my finger on specific reasons, I have some theories and ultimately, some concerns for the future.
Going Social: Increase Profits with Social Media Marketing
In the world of the Amazon Effect and instant gratification, how powersports dealers reach customers has become more complex, but it isn’t rocket science.
How Dealers Use Service Contracts to Strengthen Customer Relationships
As the technology on recreational vehicles grows more complex, components become more complicated to fix. When customers buy a new vehicle, they may not anticipate the high cost of maintenance and repair.
Snowmobile Sales Outperform Economic Growth Worldwide
A long lasting cold and snowy winter in much of the snowmobile community, and continued enthusiasm and interest in snowmobiling powered snowmobile sales to increase worldwide to 133,081 new sleds sold this past year.
Women of Color Blaze New Trails in Motorsports
Two hundred twenty-five unapologetic, fearless and trend-setting female bikers, brought together by Black Girls Ride, will ride nearly 200,000 miles, collectively, from more than five states for the largest African-American music and entertainment celebration in New Orleans on July 5-7.
Progressive International Motorcycle Shows Announces 2019/2020 Tour Dates
IMS announced its continued support from key sponsors Progressive, Cycle Gear and J&P Cycles, as well as its 2019/2020 tour dates and locations, including a new stop in Denver to expand the reach of its overall market.
Wells Fargo Downgrades Harley-Davidson
The bank lowered its rating from “outperform” to “market perform” and cited a weakness in the market for large motorcycles, tariff uncertainty and a “long road to stabilization.”
2019 Powersports Industry Profile
For the past seven years, we have surveyed a representative sample of dealers to find answers to key questions about your businesses, covering topics that range from shop operations, staffing and supply to online presence, marketing strategies and industry concerns.
Powersports Auctions: Making The Most of Your Experience
Whether you frequent auctions often, you’ve never participated in one before or you are somewhere in between the two, auctions have a lot to offer powersports dealers who are looking to amplify their pre-owned inventory.
MIC: U.S. Households with a Motorcycle Climbs to Record 8% in 2018
Motorcycle households rose from 6.94 percent in 2014 to a record 8.02 percent in 2018, an increase of more than 1.5 million homes.
Contribute to the 2019 MPN Reader Profile
Take a few minutes to tell us about your business – who your customers are, the issues you may be having, the profit picture and so on. The results will be reported in the March issue of MPN.
MIC: Motorcycle Ownership Among Women Climbs to 19%
Nearly one in five motorcycle owners is now female, compared with one in 10 less than a decade ago, according to the latest national survey by the Motorcycle Industry Council.
Apparel Pro: Women’s Apparel
Today, not only on the racetrack, but in all facets of powersports, women are increasingly taking an influential role and becoming proponents of the industry as riders, dealers, designers, enthusiasts and leaders.
Suzuki to Kick-Off IMS Tour with North American Debut of the KATANA
Reflecting its ongoing commitment to fine craftsmanship and performance, the icon will return embracing its strong company heritage and rich Japanese culture at the Long Beach Convention Center on Friday, Nov. 16.
INTERMOT Customized Continues Development
An important factor in the success of INTERMOT 2018 was the “Customizing” segment, which grew significantly in its second edition and was noticeably more international.
MIC Names New Senior Vice President Government Relations
Veteran legislative and communications strategist Scott Schloegel has joined the Motorcycle Industry Council as senior vice president, government relations, working in the association’s Washington, DC, office.
