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And the Survey Says…Iowa

I love old television game shows, and among the best of the lot was Family Feud with Richard Dawson.

MPN 2012 Sales Trend Survey Results

MPN magazine recently conducted a short, online survey of its subscribers. The goal was to see if the majority of the powersports dealers were showing sales increases when compared with 2011. The survey was divided into OEM and non-OEM dealerships. There were about an equal number of responses for each of these categories.

Interest in Electric Motorcycles Remains Strong, Says Survey

Clarity Research LLC, a leader in powersports market research, recently released data from its syndicated Powersports Event Monitor (PEM) survey of the May 2011 AMA Infineon Raceway sport bike race event attendees. The results show that attendees continue to have solid awareness of the U.S. TTXGP races, as well as personal interest in electric motorcycles.

Answer Racing to Support Wisconsin ATV/UTV Rider Training and Ambassador Program

Ambassadors will encourage youth to register for ATV Rider Safety Training and to follow important safety practices.

Answer Racing Wisconsin Ambassadors
MIC Statistical Annual Now Available

Get ahead of the motorcycle sales season.

Motorcycle Industry Council
Indian Motorcycle Dealers Ranked Highest in 2024 Pied Piper Internet Lead Effectiveness Study

The industry’s average performance declined; increased use of texting was offset by lower speed and quality of email and phone responses.

Accepting the trophy from Pied Piper CEO Fran O’Hagan (center) were Joel Harmon, Polaris vice president, on-road sales and market development (left) and Aaron Jax, vice president, Indian Motorcycle (right).
Establishing the Right Pay Plan for Your Dealership’s F&I Team

In an industry where skilled F&I professionals are in high demand, an attractive, fair and equitable pay plan becomes a key tool.

Motorcycle dealership F&I
Q&A: Powersports Consumer Sentiment Forecast for 2024

Consumers aren’t delaying purchases because of the economy, but they’re still looking for deals.

motorcycle, money, wallet, consumer, customer
Revolutionizing Motorcycle Safety: Enhancing Auditory Perception in Helmets

New technology allows riders to hear traffic but still ride in comfort.

Resonar helmet
Protective Asset Protection Releases Its 4th F&I Industry Report

Key industry insights, trends, dealer feedback and outlook for F&I in the automotive, specialty, RV, marine and powersports industries.

F&I Industry Report
How To Keep Your Dealership’s Marketing Profitable, Even During Tough Times

These five tips will help your marketing remain effective.

marketing, targeting, business concept
Cardo Software Update Lets Users Connect With All Major Bluetooth Communicators

Cardo Systems’ latest update delivers seamless Bluetooth INTERCOM pairing with all the latest versions of communicators from all the major brands in the industry.

Cardo Bluetooth Device
How to Sell Upgraded UTV Tires

Displaying upgraded tires and wheels on showroom vehicles can drive up profit margins.

tires, UTV, side-by-side, tire
SUPER73 C1X Fast-Charging Battery, Adventure Bike Series and K1D Children’s Electric Balance Bike

SUPER73 opened April with a slew of news and product launches.

SUPER73 Adventure Series
Destination Dealership: Indian Motorcycles of Sturgis, South Dakota

Indian Motorcycles of Sturgis centers its business plan around the status of Sturgis as both a destination in itself and as an entry point to the scenery and roads in South Dakota’s Black Hills area.

10 Crucial Tips for New Motorcycle Riders

Get comfortable with your bike and ride defensively.

new motorcycle rider, shop, dealership, new motorcycle